Job Description

Who are we?

Sanlam Developing Markets [SDM] (a wholly-owned subsidiary of Sanlam Life Limited) is one of the top financial services providers in the South African entry-level and emerging middle market. It aims to understand the unique requirements of clients and offers a wide range of simple and affordable financial solutions that cover needs such as funeral insurance, savings for education, life cover and personal accident plans. In terms of the Sanlam Group Governance Policy, SDM is managed by the SA Retail Mass cluster, which is part of the Sanlam Life and Savings cluster within the Sanlam Group. The cluster focusses on retail products, as well as group schemes.

What will make you successful in this role?

• Developing, executing and measuring marketing communications concepts various stakeholders.
• Developing, coordinating and implementing the annual marketing communications activity calendar and content, through all communication channels and materials for establishing coherent internal and external messaging.
• Ensuring that messages are integrated from internal to external for example; articles, success stories, press releases, exco presentations, scripts, podcasts, market collateral, etc.
• Ensuring sound communication across multiple and appropriate trade media in line with the overall communication strategy.
• Researching, identifying, and selecting external marketing communications service providers and defining quality and delivery targets for externally assigned activities, monitoring ongoing progress, and resolving issues.
• Defining key targets and quality metrics for marketing communications initiatives
• Leverage group marketing initiatives.
• Provide on-the-job training/support to fellow team members.
• Good understanding of procedures and concepts within own discipline and a basic knowledge of these elements in other disciplines within Marketing and communications.

Duties:

Marketing and Communication Strategy:

• Identifies target audiences and segmentation model.
• Drafts strategy on different stakeholders and audiences using various mediums in support of sales, retention and service units to achieve maximum results for membership generation and retention.
• Sources information on market trends and competitor analysis.
• Measures and evaluates communication quality.
• Compiles monthly management reports and quarterly for executives.

Brand Strategy:

• Ensures brand research is conducted to see perceptual movement of brand.
• Develops brand strategy against market research and positioning.
• Develops and manages brand guardian internal and brand ambassador programmes for increased endorsement and brand equality.

Advertising and campaign management:

• Develop, implement and monitors public relations plan.
• Develop and manages advertising strategy and plan (via traditional and digital channels) to boost public awareness and support any campaigns and brand assets as set out by annual marketing calendar.
• Drafts plan for campaigns, social media, blogs and video interviews that result in lead creation.
• Measures outcomes from campaigns and lessons learned, changing and improving as necessary.
• Ensures execution of special campaigns planned to support sales drive and lead creation.
• Sets objectives, budgets and project plans against each campaign.

Public Relations:

• Communication/PR strategy and maintenance and update of monthly PR plan
• Develop, implement and monitors public relations plan.
• Stakeholder Management
• Media Management
• Press releases
• Newsletter
• Development of content for industry publications
• Annual report administration
• PR reports (including reporting on effectiveness of campaigns in an effort to maximise results)

People Development

• Develops and Manages departmental structure and creates job descriptions.
• Manages, motivates and supports team members, and provides skills development opportunities.
• Performs daily HR and performance management functions.
• Ensures adherence to all relevant company policies and procedures

Experience and Qualification/s required

• Bachelor's degree or Diploma in communications, marketing, journalism, public relations, or related area.
• 5+ years' background in a similar position.
• Strong understanding of Marketing mix
• The experience of building targeted content is advantageous.
• Sound understanding of communication practices and procedures.
• Excellent communication skills.
• Ability to multitask and work well under pressure.
• Outstanding organizational and leadership skills.

Knowledge, Skills and Abilities

Quality and detail orientation
Persuading and influencing
Client service orientation
Creating and innovating
Achieving personal work goals and objectives
Entrepreneurial and commercial thinking
Interpersonal sensitivity
Sound knowledge of writing for digital platforms and an inclination to drive digital solutions and find new and innovative ways to communicate.
Ability to track and monitor engagement rates, as well as the ability to read these and find ways to increase engagement rates.
Engaging with and working alongside Communication teams across Sanlam

Core Competencies

• Cultivates innovation
• Customer focus
• Drives results
• Collaborates
• Being resilient

Personal qualities

• Organizational savvy
• Manages complexity
• Balances Stakeholders
• Drives vision and purpose
• Critical Thinking
• Complex communications
• Creativity
• Emotional Intelligence
• Productivity and Accountability
• A builder of teams that thrives

The Sanlam Group is committed to achieving transformation and embraces diversity. This commitment is what drives us to achieve a diverse, inclusive and equitable workplace as we believe that these are key components to ensuring a thriving and sustainable business in South Africa. The Group's Employment Equity plan and targets will be considered as part of the selection process.

Sanlam