Job Description

Who are we?

MiWay is a direct financial services company. We are passionate about service excellence, convenience and offering our clients superior value products. Our Vision is to be a world-class direct financial services business that offers a complete array of services under one convenient umbrella - all managed online. Category winners of the Mail & Guardian Top Companies Reputation Awards in 2014, as well as the Deloitte Best Company to Work For Survey 2011 and 2012 - were are passionate about our people. We are positive that with the right people on board, we will continue to grow and give our clients the freedom to do things their way - free from worry and most importantly at peace with all the xe2x80x9cwhat-ifsxe2x80x9d of the world. Company values that every employee subscribes to are: Energy, Freedom, Accountability and Attitude. The ideal candidate is one who has the courage to be bold and subscribes to MiWay's core values! Do you have a positive attitude, love a challenge, treat your colleagues with respect and look for solutions, not problems? If yes, then MiWay is the place for you!

Resposibilities

• Work with Executive Head of Marketing and Head of Online (HOO) in the development and execution of the overall marketing, communications, digital and advertising strategy.
• Lead external and internal brand communications strategies and ensure seamless integration and synergy of all marketing, digital and brand communications activities.
• Drive and manage the conceptualisation and production of advertising and product marketing and client campaigns.
• Work with creative agency to generate relevant creative campaigns and content for all media platforms.
• Work with HOO and the Digital team in supporting content creation and digital marketing campaigns.
• Oversee marketing delivery for Personal Lines, Business Insurance, Broker, and Alternative distribution.
• Oversee the delivery of all external communications campaigns and solid Public Relations understanding.
• Work closely with the marketing team on the delivery of events and sponsorship activities.
• Oversee delivery of customer-centric communications plans and direct marketing campaigns.
• Maintain strong relationships with agency partners, providing written briefs and debriefs and managing all ATL and BTL projects.
• Work with HOM on forecasting, expense planning, reporting, and management of the marketing budget and campaigns in line with approved growth plans and budgets.
• Analyse key metrics to measure ROI and KPIs for marketing delivery.
• Assist with any other marketing projects and deliverables as assigned by HOM / HOO.

Knowledge, Skills and Requirements

• Qualification and experience in Marketing, Communications, Digital Marketing, or similar relevant field.
• At least 4 years' experience as a senior marketing manager or in a similar role.
• Critical thinking and problem-solving skills.
• Strong negotiating skills.
• Knowledge and experience in developing and implementing marketing and communications strategies.
• Strong MS Excel, MS Word, and MS PowerPoint skills.
• Familiarity with creative formats on all platforms including TV, OOH, Radio, and Digital.
• Ability to create and execute impactful marketing campaigns in both ATL and Online
• In-depth knowledge of all marketing channels and the ability to understand the cross-channel impact of each.

Qualification and Experience

Degree or Diploma with 8 to 10 years related experience.

Knowledge and Skills

Client requirements

Planning and implementation of marketing startegy

Market research

Reporting and Administration

Project and quality management

Personal Attributes

Organisational savvy - Contributing through others

Decision quality - Contributing through others

Plans and aligns - Contributing through others

Optimises work processes - Contributing through others

Build a successful career with us

We're all about building strong, lasting relationships with our employees. We know that you have hopes for your future - your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth. Through its four business clusters - Sanlam Life and Savings, Sanlam Investment Group, Sanlam Emerging Markets, Santam, as well as MiWay and the Group Office - the group provides many opportunities for growth and development.

Core Competencies

Cultivates innovation - Contributing through others

Customer focus - Contributing through others

Drives results - Contributing through others

Collaborates - Contributing through others

Being resilient - Contributing through others

Turnaround time

The shortlisting process will only start once the application due date has been reached. The time taken to complete this process will depend on how far you progress and the availability of managers. Deadline to apply:30 September 2023.

Our commitment to transformation

At MiWay we believe in cultivating a positive and dynamic working environment that gives you freedom and opportunity to succeed. MiWay is committed to transformation and embracing diversity. This is what drives us to achieve a multicultural workplace with employment equity as a key goal to create an inclusive workforce, reflective of the demographics of our society.

Sanlam