Job Description

Social Media Specialist/Brand Ambassador for an Entrepreneur
Location: Remote - Offshore (Latin America or South Africa preferred)
About Us
We are a pioneering real estate investment and development firm dedicated to crafting enduring experiences through precision and purpose. Operating with a developer/operator model, we combine capital, exceptional locations, and industry-leading expertise to create unparalleled wellness experiences, including residential, commercial, and high-performing short-term rental properties. Our integrated model ensures each project is a thriving, sustainable destination designed to inspire relaxation, rejuvenation, and holistic well-being.
About the Role
We're hiring a full-time Social Media Specialist/Brand Ambassador to take full ownership of building the personal brand of an experienced entrepreneur and founder. This founder is spearheading a significant new venture: a Nordic spa retreat located north of Atlanta, Georgia, which will include indoor and outdoor elements like cold plunges and yoga, with construction slated to begin in 2026.
Your primary focus, from now until Q1 2026, will be on amplifying the founder's name and building credibility through strategic outreach. This means securing features in magazines, arranging interviews, and coordinating podcast appearances, all aimed at positioning them as a thought leader and attracting capital/investments for the upcoming project. Once the facility is up and running in 2026, your focus will naturally evolve towards more direct social media management and business-oriented marketing for the spa itself, driving excitement and visibility for its launch in 2028.
This is not an assistant role or support position. We're looking for a dedicated specialist who can fully own this initiative: plan, create, execute, analyze, and grow.
What You'll Do

• Phase 1 (Until Q1 2026 - Credibility & Outreach Focus):

• Lead strategic outreach efforts and partnerships to secure interviews, feature articles in magazines, and appearances on podcasts, acting as a key ambassador for the personal brand.
• Develop and own the content strategy, calendar, and distribution plan for the founder's personal brand, with content tailored to build credibility and attract investment.
• Create compelling written, visual, and video content specifically for LinkedIn, Instagram, and X (Twitter) to amplify the founder's voice.
• Capture the founder's unique tone and perspective to authentically communicate their story.
• Grow the founder's audience with smart, consistent content and real engagement.
• Track social media performance and iterate to improve reach, clarity, and resonance.
• Phase 2 (Post-Q1 2026 - Business & Social Media Focus):

• Shift emphasis to managing the spa's social media presence, developing and posting engaging, branded content (posts, stories, reels, etc.) that captures attention for the business.
• Strategically introduce content related to the Nordic spa retreat into the brand mix, building excitement for its grand opening.
• Continuously grow the audience and engagement for both the founder and the new business.
• Operate as the founder's go-to digital partner: proactive, independent, and fully in charge of execution.

Who You Are

• 2+ years of experience in social media strategy, personal branding, or digital content creation.
• Excellent writer with a knack for turning raw thoughts into sharp, publishable social media content.
• Strategic thinker who knows how to grow a brand's presence from zero (or <1k followers).
• Creative, resourceful, and highly independent -- you don't need hand-holding.
• Comfortable collaborating directly with a founder and shaping vision together.
• Demonstrated interest or experience in PR/outreach for affiliations and partnerships (e.g., pitching for interviews, articles, podcast features).
• Bonus: Experience in wellness, hospitality, real estate, or lifestyle content.
• Bonus: Familiarity with tools like Notion, Canva, Descript, Buffer, or Flodesk.

About the Founder & the Vision
Our founder is an experienced professional with a background in finance, real estate, and short-term rentals -- and a personal passion for wellness and hydrotherapy. They are building something truly unique: a 20,000+ sq. ft. Nordic spa retreat set to break ground in northern Georgia in 2026. This project will feature unique indoor and outdoor elements, including cold plunges and yoga facilities, embodying our company's mission to craft enduring experiences and create unparalleled wellness destinations through integrated development.
But the personal brand comes first. Over the next year, you'll help this entrepreneur share their journey, articulate their vision, and position themselves as a leader in the wellness and lifestyle space, crucial for attracting capital and investments for the project. Once the retreat becomes more tangible, your work will already have built the trust and audience needed to launch it to the world.
Why This Role?

• You'll have real ownership -- shaping a founder's brand from scratch.
• You'll work directly with the founder, with no bureaucracy or bottlenecks.
• You'll tell a meaningful story that blends wellness, business, and personal growth.
• You'll grow alongside the project, with potential for long-term collaboration.