Job Description

Contact person for this position:
Rayleen Lentz
Website:
Role Overview
We are seeking a driven, proactive Sales Executive with a strong hunter mentality to grow our presence within the hospitality industry. The primary focus of the role is to identify, prospect, and secure new business from hotels, restaurants, bars, caterers, and hospitality groups. The remaining portion involves maintaining and developing a small portfolio of existing accounts to ensure customer satisfaction and incremental growth.
Focus: 85% New Business (Hunter) | 15% Account Management
Industry: Hospitality - Glassware, Cutlery & Crockery
Location: Cape Town
Reports to: OPS Manager / GM
Employment Type: Full-time
Key Responsibilities
New Business Development - 85%

• Identify and target new customers across the hospitality sector, including independent venues, hotel groups, restaurant chains, bars, and catering companies.
• Proactively generate leads through cold outreach, networking, site visits, and industry events.
• Conduct on-site product demonstrations and presentations showcasing glassware, cutlery, crockery, and complementary ranges.
• Build a strong sales pipeline and manage it through the full sales cycle-from first contact to closing.
• Negotiate pricing, terms, and contracts to achieve profitable sales.
• Stay updated on competitor activity, market trends, and emerging opportunities.

Account Management - 15%

• Maintain and grow revenue from assigned existing clients.
• Conduct regular check-ins to ensure customer satisfaction and identify upsell/cross-sell opportunities.
• Handle order queries, stock availability questions, and coordination with internal teams (operations, logistics, customer service).
• Ensure high retention levels and long-term client relationships.

Required Skills & Experience

• 5+ years' experience in B2B sales, preferably within the hospitality supply, tableware, catering equipment, FMCG, or related trade sectors.
• Strong hunter DNA-comfortable with cold outreach, field sales, and achieving aggressive new business targets.
• Demonstrable success in winning new business and managing a sales pipeline.
• Excellent communication, negotiation, and presentation skills.
• Ability to work independently, manage a territory, and travel to customer sites regularly.
• Strong organisational skills with attention to detail in quoting and order processes.
• Familiarity with CRM systems and sales reporting tools.

Personal Attributes

• Highly self-motivated with a competitive, target-driven mindset.
• Resilient, persistent, and comfortable managing rejection as part of the sales process.
• Professional, confident, and able to build rapport quickly.
• Passionate about hospitality, design, and high-quality tableware an advantage.
• Strong problem-solving attitude and customer-first approach.

KPIs & Success Measures

• New business revenue generated (monthly/quarterly).
• Number of new accounts opened.
• Reactivation of dormant accounts
• Pipeline development and conversion rates.
• Retention and growth of existing accounts.
• Activity metrics (visits, calls, demos, quotes).
• Customer satisfaction and feedback.

Package & Benefits

• R25,000 - R30,000 CTC (depending on experience)
• Uncapped commission scheme.
• Laptop, phone, airtime & data.

Job Features Job Category Food & Beverages, Hospitality and Catering, Hotel / Catering / Hospitality / Leisure, Sales and Marketing
Salary R25,000 - R30,000 CTC (depending on experience)
Commencement date ASAP
Location Cape Town
Contact type Permanent
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