Job Description

We are looking for an analytical, intelligent, ambitious, and self-motivated individual to join our team as a Paid Media Specialist.
You should be a creative problem solver who loves growth hacking and has excellent business acumen, high standards and the ability to communicate effectively with multiple stakeholders.

Responsibilities:

• Support the development and execution of the Paid Social strategy to generate quality leads. This includes campaign setup, optimisation, monitoring, planning, budget management, platform selection, audience strategy and remarketing.
• Maintain a portfolio of Google search campaigns.
• Seek ways to improve effectiveness and efficiency within the Paid Social channel in order to aid revenue growth.
• Grow top funnel and awareness for own branded Hyperiondev and University partner bootcamps to build lead and remarketing pipelines.
• Work with other channel specialists to ensure the spend weighting is efficient.
• Maintain an up-to-date knowledge of our key platforms features and new releases.
• Develop and maintain a rapid testing framework for social media utilizing tools such as a/b test, google optimize etc.
• Work closely with Product Marketing, Admissions & other key stakeholders to create and optimize effective creative and ad types across the campaigns.

Requirements:
Minimum_:

• At least 2 years experience in planning, setting up, and optimizing paid social campaigns.
• At least 1 years experience in maintaining and setting up google search campaigns.
• Experience running campaigns across the well-known networks such as Facebook, Twitter, LinkedIn & Tik Tok

- Strong analytical skills, highly quantitative with the ability to analyze and assess advertising datasets, draw conclusions, and derive actionable insights and recommendations. * Have a practical understanding of the conversion funnel.

• Drive the implementation of onpage conversion rate optimization, improve messaging and content across bootcamp pages and landing pages
• Thorough understanding of the online marketing funnels and levers to pull based on relevant objectives.
• Detailed understanding of Google Marketing Tools; Google Analytics, Tag Manager, Lighthouse, Search Console etc. Implementing Facebook conversion (pixel) tracking, URL parameters, etc
• Good communication skills both written and verbal
• A selfxc3xa2xc2x80xc2x90starter who thrives in a fastxc3xa2xc2x80xc2x90paced environment

Preferred_:

• Facebook Blueprint certifications
• Google Ads, Google Analytics certifications
• Some experience with display, programmatic
• Experience building a comprehensive digital marketing strategy and campaigns from the ground up
• Experience with Marketing B2C, SaaS, Startup or Education
• Experience working with paid media optimisation tools such as Wordstream or SEMrush
• Comfortable working with large datasets
• Able to create insightful dashboards with Google sheets or Google Studio
• Passionate about all things digital and a proactive learner

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