Job Description

Responsibilities (include but are not limited to):

Media planning

• Proficient in digital media planning
• Propose new digital channels for a client when they become available and are relevant
• Ability to set KPIxe2x80x99s for campaigns and budgets if they are not pre-defined
• Conduct research and find the insight in the research for proposals and campaigns
• Identify the right audiences and channels for a campaign
• Effectively manage media channels to deliver on cost, quality and timing targets
• Creative thinking on campaign execution using multiple digital media channels

Implementation

• Successfully implement social campaign set-ups
• Implement media plans
• Manage budgets spends accurately
• Manage programme execution and financial performance while ensuring that we deliver to KPIxe2x80x99s

Optimisation

• Review live data and recommend changes to affect overall campaign performance
• Manage key conversion points in the marketing funnel
• Manage and optimise landing pages, website calls-to-action (CTAs), and lead-generating forms
• A/B test and continually measure the performance of CTAs
• Collaborate with teams responsible for blogging, email, social media, in order to optimise each conversion path
• Optimise our marketingxe2x80x99s conversion paths
• Increase conversion rates and drive marketing-qualified leads
• Optimise the lead-to-customer conversion rate
• Increase funnel marketing efficiencies
• Achieve and in most cases exceed KPIxe2x80x99s for the business
• Proactively use optimisations and insights for future campaigns/iterations

Reporting

• Derive insights and propose tactics and recommendations
• Propose changes and channel experimentation for enhanced results

Requirements/Experience/Skills:

• Tertiary qualification in Digital Marketing
• Minimum 2 years working experience as a Paid Media Specialist in an Advertising Agency or Digital Advertising Agency (or in a similar environment)
• Google certifications (Google Analytics, Google tag Manager, Google Ads - Search, Display and Video)
• Facebook certifications (Blueprint)
• GMP stack experience (DV360, SA360, experience in campaign manager)
• LinkedIn campaign manager
• Proficient in MS Office365 (i.e. Word/Excel/PowerPoint/Keynote/OneDrive etc.)
• Well-versed in digital (full digital eco-system/digital media landscape)
• Knowledge of websites and UX (for KPI setting on a lead model)
• Knowledge of the Google Adwords and media offering across all areas (GDN, PPC, Programmatic) and keep abreast of all new offering
• Knowledge of programmatic service providers and their offerings
• Knowledge of analytics and reporting tools
• A strong ability to glean insights from data for reporting and proposals
• Intimate knowledge of other platforms that are mainstream and become widely adopted in our clientxe2x80x99s space.
• A good command of the English language (both verbal and written)
• Strong time management skills
• Strong presentation skills
• Strong multitasking skills (ability work on multiple briefs at any given time)

Personal Attributes:

• Team player with the ability to work independently
• Ability to remain calm in a pressurized environment
• Able to receive constructive criticism and advice
• Accountable
• Deadline driven
• Solution driven
• Reliable
• Resilient
• Proactive
• Meticulous with attention to detail
• Self-starter
• Other: comfortable work on-site and comfortable to work on alcohol brands

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

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