Paid Media Specialist

Centurion, Gauteng, South Africa

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Job Summary Minimum requirement

Bachelor's degree in marketing, advertising, or a related field.
Minimum experience of two years in managing paid advertising campaigns, with a focus on Google Ads and social media platforms.
Google Ads and Facebook Blueprint certifications are a plus.
Proficiency in using advertising platforms and analytics tools.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent written and verbal communication skills.
Creative thinker with a passion for staying ahead of digital marketing trends.
Detail-oriented and highly organized.
Self-motivated and able to work independently.

Responsibilities

Develop, implement, and manage paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and more.
Conduct keyword research and audience analysis to optimize campaign targeting and messaging.
Create and manage ad creative, ad copy, and landing pages to improve click-through rates and conversion rates.
Monitor and analyse campaign performance, making data-driven adjustments to optimize ROI.
Generate regular reports and insights, showcasing campaign progress and recommending improvements.
Stay up to date with industry trends and best practices to ensure our clients' campaigns remain competitive.
Collaborate with the team to align paid media efforts with overall marketing strategies.

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