Job Description

We are looking for a highly skilled and results-driven Paid Media Manager to lead and manage all paid media activity across our client portfolio. This role is perfect for someone who is strategic yet hands-on, with deep platform knowledge, strong leadership skills, and a creative mindset. You will oversee paid media and social teams, manage budgets across multiple clients, and work closely with strategists, creatives, and account leads to deliver high-performing, ROI-focused campaigns.

Responsibilities

Develop and lead comprehensive paid media strategies aligned to client objectives, brand goals, and performance targets Translate marketing objectives into full-funnel paid media plans covering awareness, engagement, leads, and conversions Identify growth opportunities across platforms, audiences, formats, and creative approaches Guide platform selection and budget allocation to maximise impact and return on investment Oversee the setup, management, and optimisation of paid media campaigns across platforms such as Meta, Google, YouTube, LinkedIn, and others Ensure campaigns are optimised for performance, cost efficiency, and scalability Drive ongoing testing of audiences, creative, messaging, and formats to improve results Maintain platform best practices, compliance, and up-to-date industry knowledge Manage and oversee paid media budgets across multiple clients and campaigns Track spend, performance, and ROI to ensure efficient use of budgets Ensure campaigns meet agreed KPIs and performance benchmarks Implement month-on-month optimisation and growth strategies to improve results Lead performance reporting across all paid media activity, analyse data, and translate results into actionable insights Present performance updates, learnings, and optimisation plans to internal teams and clients Manage and mentor paid media and social media team members, allocate workload, set priorities, and provide guidance and performance feedback Foster a collaborative, high-performance culture within the digital team Work closely with brand strategists, creatives, account managers, and content teams to ensure alignment between paid media, organic social, creative, and broader marketing strategies Support client presentations, strategy sessions, and campaign planning discussions Act as a subject-matter expert on paid media within the agency


5+ years' experience in paid media or performance marketing, preferably within an agency environment Proven experience managing paid media strategies across multiple clients and industries Strong track record of delivering ROI-driven campaigns focused on engagement, leads, and conversions Hands-on experience managing significant paid media budgets Demonstrated experience leading and managing teams Strong analytical skills with the ability to turn data into strategic insight Excellent organisational, planning, and prioritisation skills Creative thinker with a performance-driven mindset Relevant tertiary qualification in Marketing, Digital Marketing, Communications, Advertising, or a related field Platform certifications (Meta Blueprint, Google Ads, LinkedIn Marketing, etc.) highly advantageous * Ongoing learning and upskilling in digital and performance marketing