Job Description

A recent professional profile photo is to accompany your application
EMPLOYMENT TYPE : Permanent
SECTOR : Marketing
BASIC SALARY : Market Related
START DATE : A.S.A.P / Immediate

REQUIREMENTS:

• Relevant qualification in Marketing/Advertising, or equivalent
• 1- 2 years previous experience in similar role
• Previous design experience
• Proficient in InDesign, Photoshop and Illustrator
• Active on social media
• Knowledge of CMS
• Excellent copywriting and copy-editing skills
• Highly organized
• Strong computer literacy
• Project management experience
• Strong attention to detail
• Knowledge of web analytics
• Strong presentation skills
• Excellent interpersonal and communication skills

DUTIES:

Content creation and copy editing:

• Writing, reviewing, editing and updating all marketing content of the Estate
• Assisting the creative team with the design of promotional material
• Bring creativity and inspiration to propose future content for the property

Digital

• Prepare well-structured drafts using digital publishing platforms
• Schedule content in line with global engagement strategies
• Conduct keyword research and use SEO guidelines to optimize content
• Using social media to engage consumers, respond to questions or complaints and to promote company initiatives
• Monitoring social media and company website metrics
• Coordinate with marketing and design teams to illustrate articles
• Measure web traffic to content (e.g., conversion and bounce rates)
• Develop creative and engaging social media content
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Pinterest, Instagram, adapting content to suit different channels
• Oversee, plan schedule and deliver content across different platforms
• Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
• Develop, launch and manage campaigns that promote our organization and brand;
• Form key relationships with agreed influencers across the social media platforms;
• Undertake audience research
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
• Research and evaluate the latest trends and techniques

Design

• Creation of collateral (including, but not limited to, graphic design, logos, brochures, estate advertisements and press releases using InDesign)
• Liaise with external design and print houses where necessary to ensure production deadlines are met
• Liaising with all departments to execute their design needs

Communication and Administrative Support:

• Coordination and management of all Printed Collateral across the Estate
• Distribution within departments
• Monthly Stock Take to ensure levels are maintained
• Quotes from relevant companies and orders (Pivotpress)
• Coordination of Press Clippings and features administration including media database
• Coordination and supervision of Estate photo and video shoots
• Assist with all communication between the local tourism offices, press offices and partner organizations where required
• Organizing and collating information of the Estate and retail brands for media requests
• Provide support and guidance with regards to brand guidelines, content updates, website updates, collateral updates to all Estate departments
• Create and update Estate databases
• Make up "Media Bags" when required marketing collateral
• Managing the Marketing and PR diary

CLOSING DATE:

• 30 November 2023

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