Job Description

Position Description:

Marketing Coordinator - Foschini

Cape Town

Permanent

The opportunity:

Our iconic ladieswear fashion and beauty brand Foschini is offering an exciting opportunity for a well-rounded Marketing Coordinator. Foschini has been dressing fashionable South African women for almost 100 years, supporting women to create a better future.

If you are a dynamic Marketing Coordinator who is Customer-obsessed, digitally centric and fashion and beauty-loving, thriving on working at a fast pace and staying ahead of the curve, we want to hear from you!

The main purpose of this role to is to coordinate Foschini marketing activities relating to business & campaign objectives across all marketing channels, with a particular focus on digital and social media channels. The role spans across fashion & beauty, but with a greater focus on the beauty area of the business. The marketing coordinator compiles the brief from the business objectives and working alongside the creative & content team manages the campaign xe2x80x93 from brief to post campaign analysis where applicable. The coordinator liaises with many stakeholders both internally and externally to ensure well executed and effective campaigns.

Responsibilities:

• Formulating monthly campaign objectives and digital content plan across fashion & beauty based on marketing & promotional calendar
• Briefing and coordination of monthly campaign work across all digital & social media channels across fashion & beauty (Website, Email, Social Media, Digital Screens, Paid & Influencer marketing)
• Coordination and execution of adhoc marketing activities (new store openings, media activations, CRM campaigns, mall advertising, events)
• Ensuring all marketing material signed-off according to agreed brief by all stakeholders
• Reporting on campaign results and providing insights to allow for data lead content decisions
• Monthly management meeting report(campaign, ROI, Rewards offers, upcoming campaigns, updating marketing calendar, status update on other projects)
• Coordinating all Foschini Beauty product and price copy for in store and online
• Sign-off of all Foschini Beauty Instagram content & support for community management
• Liaising with Customer service, logging of daily complaints & online reputation management
• Plan & share branded content across external partner social media channels (malls, media titles, etc)
• Work within campaign budget, raise supplier invoices on Coupa and to ensure invoices are processed and paid timeously
• Feedback on Competitor analysis & opportunities
• Trending topics & relevant news/ opportunities
• Running with Customer and internal facing support for Foschinixe2x80x99s Force For Good Fund

Requirements:

• 2 to 4 years marketing coordination experience
• Tertiary degree or 3-year diploma in Marketing/ Brand Management/ Digital Marketing or similar is essential.
• Love fashion, retail and passionate about empowering the women of South Africa. Strong understanding of brand management, consumer behaviour and pop culture.
• Strategic thinker: able to identify opportunities, unpacking insights and interpret data to support the brands strategic objections.
• Knowledge and experience of online technology and have utilised social, digital, event marketing, influencers, PR channels and in-store marketing to grow brands
• The ability to keep abreast of content and consumer trends and advancements in technology.
• Comfortable with the use of and ability to learn new digital technologies and media tactics. An understanding of web analytics, tracking and reporting.
• Excellent communication skills including written and verbal communication, written grammar and spelling.
• Solutions based, innovative and organised with a curious / enquiring mind
• Project management: attention to detail and excellent time management
• Organised, self-managed team player

Please ensure that your Line Manager is aware of your application.

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.

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