Writing, reviewing, editing and updating all marketing content of the Estate
Assisting the creative team with the design of promotional material.
Bring creativity and inspiration to propose future content for the property.
Digital
Prepare well-structured drafts using digital publishing platforms
Schedule content in line with global engagement strategies
Conduct keyword research and use SEO guidelines to optimize content
Using social media to engage consumers, respond to questions or complaints and to promote company initiatives
Monitoring social media and company website metrics
Coordinate with marketing and design teams to illustrate articles
Measure web traffic to content (e.g., conversion and bounce rates)
Develop creative and engaging social media content
Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Pinterest, Instagram, adapting content to suit different channels
Oversee, plan schedule and deliver content across different platforms
Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
Develop, launch and manage campaigns that promote our organization and brand
Form key relationships with agreed influencers across the social media platforms
Undertake audience research
Manage and facilitate social media communities by responding to social media posts and developing discussions
Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
Research and evaluate the latest trends and techniques
Design
Creation of collateral (including, but not limited to, graphic design, logos, brochures, estate advertisements and press releases using InDesign)
Liaise with external design and print houses where necessary to ensure production deadlines are met
Liaising with all departments to execute their design needs.
Communication & Administrative Support:
Coordination and management of all Printed Collateral across the Estate:
Distribution within departments
Monthly Stock Take to ensure levels are maintained
Quotes from relevant companies and orders (Pivotpress)
Coordination of Press Clippings and features administration including media database.
Coordination and supervision of Estate photo and video shoots
Assist with all communication between the local tourism offices, press offices and partner organizations where required
Organizing and collating information of the Estate and retail brands for media requests
Provide support and guidance with regards to brand guidelines, content updates, website updates, collateral updates to all Estate departments
Create & update Estate databases
Make up Media Bags when required marketing collateral
Managing the Marketing & PR diary
Assist the Manager with any other needs or requests they may have
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