The Regional Brand & Marketing Manager drives the execution of
localized Brand and Marketing (B&M) strategies at the regional level.
Reporting directly to the Head of the Region, this role focuses on
implementing Go-To-Market (GTM) activities, trade marketing initiatives,
and customer engagement strategies tailored to the unique dynamics of
medium to small regions.
While the central team provides strategy and governance, this role
ensures these plans are effectively operationalized, supporting B2C
(prepaid, postpaid, residential, youth, fintech) and B2B (enterprise)
segments. The Manager ensures alignment with central direction while
addressing specific regional needs, providing tactical leadership in
sponsorships, events, trade marketing, and digital marketing.
This role bridges the gap between strategy and execution, ensuring
regional activities are impactful, operationally efficient, and businessaligned
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