Job Description

Join our dynamic team as a Specialist: Leads Generation and play a central role in developing and maintaining a leads generation system for the AVBOB Group under the guidance of the Manager: Advertising and Brand. You will be essential in optimising lead generation for both our internal and external call centres, executing top-notch analysis and implementation of our advertising strategies. We value resilience, organisation, and a collaborative environment.
You will be working for a company that is over 100 years old with strong values which are customer centric. RESPONSIBILITIES INCLUDE:

• Develop and implement the AVBOB Groupxe2x80x99s Leads Generation advertising strategy.
• Coordinate activities for the formulation and execution of lead generation strategies in alignment with the Groupxe2x80x99s overall business objectives.
• Oversee the Leads Generation department accounts and invoices, working closely with the Office Administrator for budget tracking and reporting.
• Conduct research to identify and test new lead generation channels and platforms.
• Develop and refine messaging across various platforms to improve lead quality.
• Advise and collaborate with call centre Managers on effective dialler strategies for leads.
• Regularly assess lead generation reports to optimize advertising strategies.
• Administer data in compliance with the PoPI Act and DMASA requirements.

• Bachelorxe2x80x99s degree or relevant industry qualification is advantageous
• Experience in leads generation in advertising or call centre environments.
• At least 4 yearsxe2x80x99 experience in data and leads generation analysis.
• Advanced Excel skills.