Job Description

Seeking highly motivated and experienced Lead Generation Specialist with experience in lending and dealing with experienced entrepreneurs and owner managed businesses. As a Lead Generation Specialist , you will be working together with a lending expert. Your responsibilities include generating leads within the target market, performing initial screening, setting up meetings, maintaining client relationships, driving sales growth. This role is integral to building a strong sales pipeline, expanding client base, increasing revenue, and contributing to the growth of the company. The role requires a combination of industry knowledge, sales skills, and a customer-centric approach to achieve success. The Lead Generation Specialist will contribute in the following areas: Lead Generation:

• Identify and research potential leads that are in line with target market.
• Utilise various lead generation techniques, such as cold calling, email marketing, social media outreach, and networking, to create a robust pipeline of prospective customers.
• Attending to inbound sales enquiries & referrals (incoming calls, e-mails and referrals).
• Stay up-to-date with industry trends and market dynamics to identify new opportunities.
• Conduct initial contact and qualification of leads to determine their needs, budget, and timeline for finance in line with qualification criteria.
• Collaborate with the sales team to ensure that qualified leads are seamlessly transferred for further sales discussions.
• Schedule meetings / discussions with the potential client for the sales team to demonstrate solution(s) and progress the deal through the sales process.
• Build and maintain strong relationships with potential clients through effective communication and follow-up.
• Understand clients' unique requirements and pain points to tailor solutions accordingly.
• Prepare supporting sales materials, including proposals, presentations, and product demonstrations, for the sales team to present to potential clients.
• Clearly articulate the benefits and value propositions of products and service to potential clients.
• Analyse data and metrics to track the success of our clients' sales efforts, and provide recommendations for improvement.
• Maintain accurate and up-to-date records of leads, interactions, and progress in CRM (Customer Relationship Management) software.
• Provide regular reports on lead generation activities, conversion rates, and sales pipeline status to the Head of Sales.

Required skills and qualifications

• Bachelor's degree in finance, business, or a related field.
• 2+ years of experience in lead generation, cold calling or sales in the financial, lending, capital raising sphere.
• Proven track record in lead generation or sales.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with clients.
• High energy, positive attitude, with the ability to think creatively and handle multiple priorities.
• Willingness to travel to client sites as needed.
• Outstanding attention to detail and time management
• Willingness to ask for help when required and provide support to others when they need it.

Job Types: Full-time, Permanent Salary: R70,000.00 - R100,000.00 per month Experience:

• lending lead specialist: 3 years (Required)