Junior Paid Media Specialist

Cape Town, Western Cape, South Africa

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Job Summary

Keyword Research:

Conduct keyword research to identify relevant and high-performing keywords for SEO and SEM campaigns.
Analyze keyword trends and competitor keywords to stay ahead in the industry

Paid Search (SEM):

Assist in the management of paid search advertising campaigns on platforms like Google Ads and Bing Ads.
Monitor campaign performance, adjust budgets, and optimize ad copy and keywords for maximum ROI.

Reporting and Analysis:

Generate regular reports on SEM performance using tools like Google Analytics and SEO software.
Analyze data to identify trends, opportunities, and areas for improvement.

Stay Updated:

Stay informed about the latest search trends, algorithms, and best practices.
Attend training sessions and industry events to enhance your skills and knowledge.

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