Job Description

Position: Jnr Marketing Manager
Location: Waterkant, Cape Town
Reports to: Director
Job Overview:
As the Jnr Marketing Manager, you will be responsible for developing and executing innovative, results-driven marketing strategies to elevate brand presence, generate high-quality leads, and support sales performance. This role requires a hands-on marketing expert who thrives in a dynamic real estate environment and brings a blend of strategic thinking, creativity, digital savvy, and team leadership.
Minimum Qualification Criteria:

• Bachelor's Degree in Marketing, Real Estate, Communications, or related field.
• Minimum of 5 years' experience in marketing, preferably in the real estate industry.
• At least 2 years' experience leading cross-functional teams.
• Strong understanding of the housing market and consumer behavior.
• Proven campaign and project management experience.
• Proficiency in digital marketing tools (SEO, PPC, social, email, Google Analytics, etc.).
• CRM and CMS proficiency.
• Familiarity with industry compliance regulations (PPRA & FIC).

Technical & Soft Skills:

• Exceptional communication and storytelling ability written and verbal.
• Strong analytical skills with data-driven decision-making capabilities.
• Proficient in Microsoft Office; Adobe Creative Suite is advantageous.
• Creative thinker with strong organizational and time management skills.
• High level of professionalism and emotional intelligence.
• Bilingual in English and Afrikaans advantageous.

Roles and Responsibilities:
Strategic Marketing Leadership

• Design and implement comprehensive marketing strategies aligned with business objectives.
• Develop and manage marketing budgets, ensuring strong ROI and cost control.
• Present regular performance and progress reports to management.

Campaign Management

• Lead 360-degree marketing campaigns across digital, print, and experiential channels.
• Oversee the creation of marketing collateral (brochures, adverts, websites, video, etc.).
• Monitor campaign performance and make data-led optimizations.

Brand & Content Management

• Ensure brand consistency across all platforms and materials.
• Shape brand narratives that effectively communicate our unique value propositions.
• Collaborate with content creators, designers, and copywriters to produce compelling content.

Lead Generation & Sales Enablement

• Partner with the sales team to drive qualified leads and support property sales.
• Develop and maintain tools that empower the sales process (pitch decks, templates, etc.).
• Coordinate promotional events, property viewings, and open houses.

Digital Marketing Oversight

• Lead digital initiatives including SEO, paid ads, email marketing, and social media.
• Oversee company website performance, ensuring properties and agents are well showcased.
• Track digital marketing KPIs using tools like Google Analytics and provide insights.

Cross-Functional Collaboration

• Work closely with internal departments, agents, and leadership to support campaign roll-outs.
• Build strong relationships with media houses, agencies, and strategic partners for brand amplification.

How to Apply: