Job Description

Do you thrive in a fast-paced retail environment? Are you passionate about building brands, driving foot traffic, creating memorable campaigns, and building strong relationships with tenants and stakeholders?



We're looking for a marketing manager to join our team and take the lead on all aspects of marketing at a leading shopping centre in Table View, Cape Town.

Key Responsibilities



Strategic marketing and planning

Develop, implement and manage the annual marketing strategy

Drive innovation, value, and alignment with commercial objectives

Manage and optimise the marketing budget and spend



Tenant engagement

Lead tenant communication and monthly merchant meetings

Coordinate focus groups and category-specific meetings

Drive retail participation and buy-in for campaigns



Advertising and promotions

Brief and manage creative agencies

Oversee campaigns, events, promotions, and media schedules

Monitor and approve creative output and advertising assets



Event and campaign execution

Conceptualise and deliver high-impact events and activations

Manage timelines, budgets, suppliers, and retailer involvement



Public relations and media

Draft and distribute press releases

Manage media relations and publicity tracking

Act as the centre's spokesperson when needed



Reporting and research

Submit monthly marketing reports and insights

Monitor centre performance metrics (foot count, spend, engagement)

Conduct competitor analysis and shopper feedback surveys



Digital marketing and social media

Oversee website content and monthly updates

Ensure daily social media content is engaging, relevant, and retail-focused



Key performance indicators

Effective execution of marketing strategies & events

Budget control and reporting accuracy

Growth in foot traffic, spend per head, and centre visibility

Stakeholder satisfaction (tenants, owners, consumers)

Innovation in digital and shopper engagement



Requirements

Minimum 3-5 years of retail or property marketing experience

Tertiary qualification in Marketing, Communications or similar

Strong project management, communication and leadership skills

Excellent understanding of digital and traditional media

Able to work flexible hours when events require

Skills required:

Strategic marketing and campaign planning

Budget management and reporting

Retail tenant engagement

Event and promotion coordination

Digital marketing and social media

Strong communication and leadership

Media and PR relations

Market research and competitor analysis



What we offer

Dynamic and collaborative work environment

Leadership opportunity with national exposure

Career growth and upskilling support

Be part of a team that values creativity, ownership, and excellence



Ready to Apply?

Send your CV and a short motivational letter to sharne@emergemarketing.co.za with subject line: Marketing Manager - Cape Town Application