Head Shopper And Customer Marketing (durban Based)

Durban, KwaZulu-Natal, South Africa

Job Description


Your TasksRole PurposeThe Head of S&CM leads the channel and shopper strategy for Southern Africa, aiming to maximize Net Sales, Market Share, Category Growth, and POS presence and visibility. Collaborates closely with Marketing, Customer, and Field Teams to implement strategies. Owns shopper understanding and defines go-to-market plans by Category and Retail Environment (RE). Leads execution of the 4Ps to ensure a clear Picture of Success (PICOS) to win at the shelf and with impulse shoppers by Category and RE.Main Accountabilities1) Planninga) Lead S&CM workstreams for Category/RE during ABP, Fast Start, and Business Reviews for SA. Ensure robust, accurate processes with strategic focus and alignment. Identify and communicate commercial pressure points.b) Lead S&OP forecasting for Category/RE. Ensure accuracy and highlight key supply issues in SA.c) Drive base business and innovation planning. Build assortment strategy based on shopper occasions and RE insights. Ensure full delivery of innovation packages.2) Commercial Operationsa) POSM: Ensure design needs are met across SA.b) PICOS: Localize regional PICOS for SA. Work with EM S&CM to develop and activate PICOS per annual plan.c) Pricing: With RGM Manager, define and deploy pricing guidelines by RE.d) Promo: With RGM Manager, create a comprehensive Promotion Menu. Guide the team to improve promo effectiveness and efficiency.3) Customer Engagementa) Presentations: Ensure key Customer Category Presentations (Innovation, JBP, T2T) are complete for all major SA customers. Deliver 4P selling stories by RE.b) Engagement: Map all JBP/T2T customers, ensuring quality interactions using the regional playbook. Define key customer programs (CSR, AVC, Active Accounts) for SA.c) Performance Management: Understand Category performance by Channel and Customer. Address key issues and opportunities.4) Store Executiona) Trax: Collaborate with Win the Store Manager to ensure KPIs are relevant for SA.b) Top Stores: Understand and manage Top Store programs to drive outperformance.5) Leadership & People Managementa) Build a high-performance S&CM team through talent identification, development, and recruitment to ensure strong capability in all key roles.b) Coach and train S&CM teams formally and informally across SA.c) Lead effective meetings, promoting a positive learning environment focused on personal and professional growth.d) Embody and promote company values through daily behavior.e) Foster an active S&CM Community to enable fast learning, best practice sharing, and implementation.Your Profilea) At least 10 years of experience in Marketing, Sales or Shopper Marketing/ Trade Marketing areasb) In depth knowledge of modern trade and multi- channel experience preferredc) Proven experiences of matching brand strategies and channel strategies, and translating it into executiond) Customer-centric thinkinge) Strong Financial Analysis skills requiredf) Able to identify customers 'needs and build business strategies based on them.g) Strong leadership skills (experienced in leading teams and/or cross-functional teams)h) Pragmatic, Dynamic, results-oriented individual with a "hands on" stylei) Able to adapt, navigate and have a protagonist role in a fast-paced, high-growth, changing environmentj) Excellent interpersonal and communication skills; team playerk) Personable, Energetic, Responsive, Confident and Honestl) Fluent EnglishAt Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values - CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.Additional informationPlease apply to the job latest by 25th May 2025

Beiersdorf

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Job Detail

  • Job Id
    JD1428792
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Durban, KwaZulu-Natal, South Africa
  • Education
    Not mentioned