Job Description

Contract Type:

Unlimited / Full-Time

Job Start Date:

5/26/2025

Country / City:

South Africa / Durban

Company:

Beiersdorf Consumer Prods

Job Function:

Marketing / Market Research

YOUR TASKS



Leads the Marketing function as the lead market for Sub Saharan Africa (South Africa, Central East and West Africa (CEWA)) Management Unit (MU), delivering strong market outperformance in line with strategy across all MU markets.



JOB RESPONSIBILITIES



1) Overdrives Market Share & Penetration



a) Delivers market share growth across multiple categories, in a sustainable way.



b) Responsible for topline performance (revenues growth, market share)



c) Understand market dynamics to define and implement plans that make our products reach more households, more often, at a higher price.



2) Marketing Plan



a) Owns and implements the Marketing Plan with excellence. 100% accountability in lead market (South Africa) and shared accountability with country managers in rest of the markets (Central, East and West Africa).



b) Coordination with Sales, Shopper & Customer Marketing and E-Commerce teams to ensure tight coordination/synchronization.



c) Ensures that Marketing plan is grounded on deep consumer and market understanding, to define the JBTD.



3) Growth enabler with ROI behavior



a) Timely identifies issues and growth opportunities, ensuring full funding behind key initiatives, across all touchpoints.



b) Delivers highest ROI to drive in-market performance.



c) Tears down internal and external growth barriers.



4) Commercial Skills



a) Strong commercial skills needed to define and implement optimal plans with S&CM, Sales and E-Commerce teams.



5) Full-Funnel Excellence



a) Role model on consumer-centric activation excellence & performance measurement.

b) Excellence in Classical Media:

SOV/SOI, WOA, Reach 1+, 3+, Frequency, Copy Length optimizations, etc.

c) Excellence in Digital Media:

Precision Marketing, Influencers Marketing, Social Media, Earned Media, etc.



d) Data-driven decisions and optimizations in real-time, across the full-funnel (leading internal and external teams).



e) Sets learning agenda and delivers Efficiencies and Effectiveness by Categories and Countries.



f) Agencies Management (enables right structures, costs & owns strong relationship in line with strategy).

6) Brand Guardian :

a) Is the frontline brand guardian across all touchpoints and stakeholders (internal and external ones).



b) Ensures the brand is built with consistency, across categories and countries.



c) Strengthens NIVEAness equity items.



7) Marketing Budget



a) Owns and maximizes Marketing Budget, beyond Marketing function.



b) Allocates resources in line with strategy, with 100% accountability in the MU (not only on lead market).



c) Find's "Can do's" so they can be later reinvested in the business.



8) Organization and Processes



a) Enables further development (effective/efficient) of all processes as well as the structure of the Management Unit. Identifying organizational changes and measures for improvement of the organization and initiate adequate measures



9) Leadership



a) Is seen as a leader in the organization, beyond own MU.



b) Builds a pipeline of the next generation of MU NCG Marketing Leaders R .



c) Ensures brands, business and people consistency across categories and countries.



YOUR PROFILE



a) 15+ yrs. Experience in Brand Marketing, in global companies.



b) Global, Regional and Local experience will be a plus.



c) Proven ability to lead, develop, and empower a marketing team, providing clear vision, direction, and accountability.



d) Skilled in building strong partnerships across commercial, finance, supply chain, and other key functions to drive integrated business performance.



e) Serves as an active member of the local management team, contributing to strategic decision-making, governance, and long-term business planning.



f) Capable of making high-quality, timely decisions on business priorities and executing with speed, focus, and agility.



g) Brings a forward-thinking, change-oriented mindset to challenge the status quo and lead transformation initiatives that elevate marketing and business performance.



h) Ability to influence and motivate large teams across the MU and region.



i) Strong commercial skills.



j) Expert in Media Management (full consumer journey, including Digital Excellence).



k) Potential to become a Marketing VP.



l) Globally mobile (if local candidate, should show strong willingness for an international career).



m) Strong & broad leadership skills, has managed large & virtual and international teams



n) Strong interpersonal/ networking skills.



o) Ability to operate in a matrix structure and lead by influence

p) Language:

Excellent verbal and written communication in English Knowledge of local language highly beneficial



ADDITIONAL INFORMATION



Please apply to the job latest by 5th June 2025.



ABOUT BEIERSDORF



At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.



Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values - CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.



Further information can be found within our Privacy Policy.



YOUR BENEFITS

BUDDY AND MENTORING

INTERNATIONAL WORK ENVIRONMENT

FLEXIBLE WORKING HOURS

ATTRACTIVE SALARY

GET TO KNOW:

MAUREEN



Marketing is more than selling--it's about shaping emotions, understanding people, and building connections. It's a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, I've learned to embrace challenges, stay curious, and unlock endless potential.



MARKETING



Want to express yourself creatively in a diverse working environment? Do you get colleagues excited about digitalization, want to engage our brands online, and create an attractive customer journey? The tasks in our international Marketing teams are as diverse as our product range!



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CARE CHANGES EVERYTHING.

About our employees, about society, about creating and improving iconic and global brands that care for their consumers. This unique core belief is what drives Beiersdorf in everything we do - and it's what differentia...

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OUR COMMITMENT TO DIVERSITY, EQUITY & INCLUSION

At Beiersdorf we embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants - regardless of race, gender, age, religion and beliefs, sexual orientation and gender identi...

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APPLICATION PROCESS



All external positions at the headquarters in Hamburg and at German subsidiaries are listed on this website. If you are interested in positions at our international subsidiaries, please visit local websites.