Job Description

Job description

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Are you a results-driven marketing leader with a passion for fueling sales through strategic campaigns and local execution? Join Serenity Clean as our Sales and Marketing Director (Fractional) and take full ownership of our multi-location growth engine. Your mission is simple: generate high-quality leads, align tightly with sales, and ensure every campaign leads to real bookings. When marketing isn't driving revenue -- it's your job to fix it.

Location: Remote
Pay: $8-$10/hour (USD)
Time Commitment: 20 hours/week (with potential to grow based on performance and value delivered)
Company: Serenity Clean
Reports to: CEO of the Company
Meeting Cadence: Weekly EOS L10 Meeting

INTERESTED? Apply directly through our website: info.serenityclean.com/application-sales-and-marketing-director-512397

WHO ARE WE?
Serenity Clean is a fast-growing, multi-location cleaning company based in Ohio. We deliver peace of mind through consistent, eco-friendly cleaning services backed by our 200% Make It Right Guarantee. As we scale, we need a strategic and results-driven Sales and Marketing Director to lead and systematize our local marketing across service areas.

WHAT IS THE SALES AND MARKETING DIRECTOR ROLE?
This role is the strategic driver behind Serenity Clean's customer growth. You'll own the marketing department while closely partnering with sales. From campaign creation and local targeting to lead nurturing and sales alignment -- you will ensure that every marketing dollar translates into measurable results.
This is a fractional leadership position, starting at 20 hours/week with room to grow as impact is delivered.

ROLE OVERVIEW:
You'll be responsible for:
Creating and executing local marketing campaigns per region
Managing paid channels (Meta, Google), organic content, SEO, and GMB
Building and refining nurture funnels (email/SMS)
Supporting sales by improving lead quality and conversion
Managing agency/freelancer execution
Contributing to weekly EOS meetings and company Rocks

HOW SUCCESS WILL BE MEASURED
>Lead Generation
1. More qualified leads per market
2. Lower cost per lead (CPL)
3. Weekly EOS scorecard reporting
>Sales Conversion Alignment
1. Higher booking rates from leads
2. Effective nurture campaign performance
3. Better lead quality, per sales feedback
>Local Market Performance
1. GMB growth (clicks, calls, reviews)
2. Tailored city-by-city campaign results
3. Strong performance tracking per location
>Systems & Execution
1. Documented SOPs and automated funnels
2. Accountable freelance/vendor management
3. Clear communication and weekly updates
>Strategic Growth
1. Measurable impact per hour worked
2. Scalable marketing foundations
3. Option to grow role as value is proven

MUST-HAVES
Atleast B2, C1 or higher level of English (Advanced).

3+ years in a marketing leadership role (fractional, agency, or in-house)
Proven experience in multi-location or local market campaign strategy
Hands-on ability to build and manage campaigns in Meta Ads and Google Ads
Strong understanding of sales-marketing alignment and funnels
Experience managing marketing agencies or freelancers
Familiar with Go High Level (GHL) or similar CRM/email automation tools
Comfortable participating in weekly EOS-style meetings with scorecards and Rocks
Highly organized, self-managed, and results-driven within a part-time schedule

NICE-TO-HAVES
Experience in residential services or home cleaning industries
Copywriting skills for email, ads, landing pages, and SMS
Familiarity with tools like Slack, Loom, Trainual, ClickUp
Background in lead nurturing automation or conversion rate optimization
Ability to analyze and interpret lead/sales data in spreadsheets or dashboards
Working knowledge of WordPress, Webflow, or basic landing page builders

TOOLS WE USE
Go High Level (GHL)
Meta Ads Manager, Google Ads
Google Business, Google Analytics
Slack, Loom, Trainual
Google Workspace
WordPress / Webflow

INTERESTED? Apply directly through our website: info.serenityclean.com/application-sales-and-marketing-director-512397

Benefits:

Paid training Work from home
Schedule:

Monday to Friday
Work Location: Remote

Job Type: Part-time

Pay: R143,00 - R180,00 per hour

Expected hours: 20 per week

Work Location: Remote