Job Description

Contract Type:

Unlimited / Full-Time

Job Start Date:

5/27/2025

Country / City:

South Africa / Durban

Company:

Beiersdorf Consumer Prods

Job Function:

Sales

YOUR TASKS



Job Purpose



The Shopper & Customer Marketing Manager develops channel and shopper strategy for Lip & Sun with focus on maximizing Net Sales, Market Share, Category Growth and POS presence and visibility. Collaborates closely with Marketing, Customer and Field Team to implement strategies.



Owns shopper understanding and defines go-to-market plans by Category, by Retail Environment (RE) for Sub Saharan Africa. Builds and drives the implementation of the 4P's targeted execution to ensure that a clear Picture of Success (PICOS) is delivered to win the primary shelf and the impulse shopper by Category and by RE.

Principle Accountabilities



1) Planning

Support the mapping of the needs of all activation markets and incorporate it into lead market workstreams ABP/ Fast Start/ Business reviews: Align and build S&CM workstreams for Category/RE S&OP: Build SA forecast for Category/RE PICOS, POSM, Selling Story, Forecasts (SA) and Tracking (SA).

2) Commercial operations

POSM: Design all POSM for Category/RE as directed by PICOS Pricing: Build, together with the Shopper Category Insights & Analytics, comprehensive pricing guidelines by Category/RE Promo: Design, together with pricing and promo team, comprehensive promotion guidelines and thematics by Category/RE. Agile mind-set to intervene competitiveness based on competitor benchmark. Promotional management also covers zooming in on individual promotions (pre- and post-evaluation) to improve effectiveness and efficiency per promotion. Insights: Build, collect and communicate insights by Category/RE.

3) Customer Engagement:

Direct & Indirect

Presentations: Support Sales with S&CM content for JBP/T2T presentations by Category/RE Engagement: Support Sales with category information/insights as needed by Category/RE Performance Management: Understand category performance by Category/RE and work with markets in the cluster on identified issues/opportunities.

4) Store Execution

Field immersion: Do trade visits to verify retail context and collect information / insights about execution, trends and competitors Trax: Build quality content (MSL, Primary shelf KPIs). Design and strategy of POSM

YOUR PROFILE



Education



Tertiary qualification (BCOM/BA/IMM)



Requirements



At least 5 years of experience in Marketing, Sales or Shopper Marketing/Trade Marketing areas, preferably FMCG company. Good knowledge of Sub Saharan Africa retail landscape and multi-channel experience preferred



Ability

Commercial and Strategic thinking Relationship building Financial Analysis skills required Proven experiences of matching brand strategies and channel strategies, and translating it into execution Customer-centric thinking Able to identify customers 'needs and build business strategies based on them. Pragmatic, Dynamic, results-oriented individual with a "hands on" style Able to adapt, navigate and have a protagonist role in a fast-paced, high-growth, changing environment Good interpersonal and communication skills; team player Strong cross functional collaboration Personable, Energetic, Responsive, Confident and Honest

ADDITIONAL INFORMATION



Please apply to the job latest by 10th June 2025



ABOUT BEIERSDORF



At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.



Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values - CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.



Further information can be found within our Privacy Policy.



YOUR BENEFITS

BUDDY AND MENTORING

INTERNATIONAL WORK ENVIRONMENT

FLEXIBLE WORKING HOURS

ATTRACTIVE SALARY

GET TO KNOW:

MAUREEN



Marketing is more than selling--it's about shaping emotions, understanding people, and building connections. It's a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, I've learned to embrace challenges, stay curious, and unlock endless potential.



SALES & ECOMMERCE



Do you value our brands and want other people to share this appreciation? If you have clever ideas on how to best get our products in front of our customers, then our Sales & eCommerce team is the right place for you!



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CARE CHANGES EVERYTHING.

About our employees, about society, about creating and improving iconic and global brands that care for their consumers. This unique core belief is what drives Beiersdorf in everything we do - and it's what differentia...

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OUR COMMITMENT TO DIVERSITY, EQUITY & INCLUSION

At Beiersdorf we embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants - regardless of race, gender, age, religion and beliefs, sexual orientation and gender identi...

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APPLICATION PROCESS



All external positions at the headquarters in Hamburg and at German subsidiaries are listed on this website. If you are interested in positions at our international subsidiaries, please visit local websites.