Job Description

The General Manager - Home Sales Lead will be responsible for designing and operationalizing sales and go-to-market strategy for the home business. This includes building high-performing, scalable, and cost-effective sales channels such as door-to-door, telesales, digital, and partnership-based models that align with the home business's value proposition and commercial priorities.


The role demands a commercially astute, execution-focused leader with proven expertise in multi-channel sales operations, field force management, and sales performance optimization. The incumbent will be accountable for scaling sales capabilities to support the growth of home services, balancing customer acquisition costs and sales growth, and ensuring all channels are cost-effective and delivering results. They will also drive innovation initiatives accelerating home sales growth by developing and implementing sales incentives, managing daily reseller performance, driving filed discipline and ownership of channel P&L.


The General Manager will also be responsible for cultivating an entrepreneurial culture within the home team, encouraging innovation, agility, and a proactive approach to problem-solving and opportunity identification, fostering a mindset that drives creative sales strategies and market opportunities.

Context

The broadband market in Africa is rapidly evolving, with increasing demand for high-speed, reliable internet access driven by digital transformation, remote working, and the growth of the digital economy. MTN Group's home broadband services, particularly FTTH and FWA, are integral to the company's strategy of connecting the continent with world-class broadband solutions.


Global Influences: Increasing demand for 5G, smart homes, IoT, and high-speed internet connectivity is shaping broadband services. Global innovations and industry trends, such as cloud computing, fibre expansion, and smart technologies, are key drivers of service demand.


Environmental / Industry Demands: There is a significant gap in home broadband penetration across Africa, with growing competition from both traditional and new entrants. Regulatory considerations and the need for partnerships with local infrastructure providers play an important role in broadband rollout.


Organisational Mission: MTN's vision is to lead digital transformation in Africa, ensuring widespread access to reliable, high-quality broadband services that drive social and economic development.

Values

We at MTN are a purpose and value-led organization. At MTN, we believe that understanding our people's needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y'ello Family is heard, understood and empowered to live an inspired life.


Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA.


As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!


Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers and stakeholders with a vision to realise our shared goals.

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Lead with Care Can-do with Integrity Collaborate with Agility Serve with Respect * Act with Inclusion