Job Description

Opportunity for a data driven, insights lead and a creative thinker who strives to make meaningful impact on the business.

This role requires confidence, presence and the skills to make a meaningful impact.

This role requires a high level of accountability and responsibility over digital media (mostly paid social) investments .

The Job Purpose:

• Demonstrate real passion, care and vision for the brands in your portfolio.
• Accountable for the successful delivery of digital media strategies, touchpoint recommendations, media opportunity evaluations, implementation plans and reports.
• Ensure collaboration and alignment with external agency partners.
• Deliver incremental media improvements based on live optimization reports, post campaign analyses, MMMs and audit results.
• Understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio.
• Deliver accurate implementation plans
• Source and deliver the best media owner relationships and partnerships and JBPs that deliver business outcomes and creative media opportunities.
• Work closely with the Digital client success and Ad Operations team to ensure accurate and optimized campaign execution, delivery and reporting.
• Resolve digital media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners and clients.
• Work collaboratively with Digital Media Analyst/s and Data Scientist/s.
• Ensure budgets are properly managed and financial losses mitigated due to under / over-spends.
• Grow the strategic reputation of the agency by delivering world-class strategic excellence.

What you can expect in an average week:

• Attend key strategic briefings, status meetings, integration meetings with agency partners
• Share pertinent and relevant insights reports, sourced by our insights team.
• Collaboratively work with and direct the digital campaign managers, DV360 and search specialists.
• Work collaboratively within the Digital Advertising Operations and Media Buying Team.
• Write and present internal briefs across all digital disciplines, monitor progress, direct optimization changes, avoid under / over-spends and add provide insight to post campaign reports.
• Sign off digital media billing packs relevant to your portfolio, to ensure alignment and avoid under and overspends.

Requirements:

• 3-4 years of digital media strategy experience
• A marketing / media / communications degree, diploma or certificate
• Google Fundamentals of Digital Marketing
• Google Analytics
• Google Ads Video
• Google Shopping Ads
• Google Display Ads
• Google Ads Search
• Facebook Blueprint Planning

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