Digital Strategist

Durban, KwaZulu-Natal, South Africa

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Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations that are specific to digital trends.
Develop specific digital marketing goals that align with the overall direction and business goals.
Develop and maintain digital campaigns to increase web traffic
Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
Analyse sales and marketing metrics
Generate innovative ideas to promote our brand and our products via new technological innovation.
Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans
Ensure brand alignment to increase brand awareness and equity.
Content management producer in line with digital metrics.
Design and implement digital marketing strategies aligned with business targets.
Address advertising needs.
Ensure brand consistency through all marketing channels.
Establish a strong, long-term web presence.
Produce analytical reporting metrics across all platforms.

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