Job Description

My client in the education industry is seeking a marketing digital strategist within the KwaZulu Natal area.

Responsibilities

• Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations that are specific to digital trends.
• Develop specific digital marketing goals that align with the overall direction and business goals.
• Develop and maintain digital campaigns to increase web traffic
• Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
• Forecast market trends with new business opportunities.
• Research market to identify new opportunities
• Analyse sales and marketing metrics
• Generate innovative ideas to promote our brand and our products via new technological innovation.
• Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans
• Use customer feedback to ensure client satisfaction.
• Ensure brand alignment to increase brand awareness and equity.
• Content management producer in line with digital metrics.
• Design and implement digital marketing strategies aligned with business targets.
• Address advertising needs.
• Ensure brand consistency through all marketing channels.
• Use customer feedback to ensure client satisfaction.
• Liaise with internal teams and ensure brand consistency.
• Establish a strong, long-term web presence.
• Produce analytical reporting metrics across all platforms.

Requirements

• Only apply if you have a proven digital experience xe2x80x93 5 years or more.
• Proven work experience as a digital Marketing strategist xe2x80x93 designing and execution of the strategy.
• Agency experience a preference.
• Able to implement and execute the digital strategies across all platforms.
• Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)
• In-depth knowledge of CRM software and Content Management Systems
• Familiarity with SEO/SEM and Google Analytics/ Hootsuite/ Sem Rush
• Understanding of web design
• Excellent communication skills (verbal and written)
• Strong analytical skills
• Creative thinker with data-driven analytical aptitude
• Team management skills
• Bachelorxe2x80x99s degree in Marketing or relevant field

Remuneration

• R25000-R30000

InspHired Recruitment Solutions