Job Description

Main purpose of the role:

Responsible for leading, developing and managing all Retail stores. Being accountable the end-to-end Direct Retail

operations across employees, contractors, and commercial partners (including suppliers

management, health, and safety compliance, etc.). The incumbent is ultimately

accountable for delivering the outstanding consumer experience within the channel and

for achieving channel, commercial performance, and Consumer Experience through

deploying commercial programs, projects, and initiatives. They will be tasked to build

operational processes where they are lacking and constantly refine those that already

exist. At the same time, they are in charge of growing the Brand Retail teams talents

and capabilities, as well as consistently enhancing his departments outcomes.

Responsibilities:

Deploy initiatives through one-to-one consumer engagement with Legal Age
consumers, ensuring effective execution of the Consumer Journey to enable
flawless channel consumer experiences while meeting Brand, Consumer
Experience, and Commercial targets.
Provide channel specific consumer insights to support Consumer Experience in
identifying and addressing experience gaps and opportunities
Optimize channel efficiency and operational effectiveness on a continuous basis
to meet targets
Lead Direct Retail footprint expansion, optimization, and innovation Ensure a high-quality, engaged, and skilled front line (whether directly or
indirectly employed) by utilizing all people management levers (communication,

recognition, reward, training, performance management, and so on).
Identify and implement activities for direct consumer engagement. Use leads
from channel campaigns and other channels to engage Legal Age Smokers

directly and improve consumer awareness, acquisition (conversion), retention,

and service.
Participate in the governance of the Marketing & Commercial Operations
leadership teams and give deep channel expertise

Key Competencies

New Category Portfolio Knowledge Brand Building, Strategy, Purpose, Positioning and Architecture Consumer Centric Mindset Partnering Excellence; Agility

Core competencies across Commercial:

Brand Retail Operations Management Sales /Field Force Operations Management Shopper Marketing - Experience Design Commercial & GTM Strategy Business & Financial Acumen Point of Sale Engagement and Execution Multi-Category and Category Strategy Omnichannel Consumer Experience Management Store Design and Visual Merchandising Data-Driven Decision Making Program/ Project Management

Education and Experience Requirements:

Bachelors/Masters degree in Marketing, Business Administration or any

business-related field.
Minimum 5 years of Brand Management and/or Sales, or consumer journey
design experience or similar
* 3-5 years' experience in a Managing Managers