Job Description

Job Summary Agent Relationship Manager - Southern Africa Safari & Hospitality Company, Cape Town Salary: Negotiable DOE Position Overview Kendrick Recruitment is seeking a commercially driven Agent Relationship Manager for a leading safari and hospitality company based in Cape Town. This role is responsible for driving new business growth, reactivating dormant accounts, and maximising long-term value from existing trade partners across Southern Africa. Reporting to the Head of Agent Relationships, the successful candidate will play a key role in strengthening the company's market presence by promoting its world-class safari camps, lodges, and comprehensive destination management services. Key Responsibilities New Business Development & Expansion o Identify and qualify high-potential new trade partners across Southern Africa aligned with the company's premium safari positioning o Lead outreach campaigns and build strong relationships with potential partners, focusing on integrated, full-service ground handling o Develop compelling pitches highlighting the company's DMC capabilities, including logistical expertise, itinerary management, conservation impact, and value-added services o Reactivate dormant or lapsed partners with tailored re-introduction efforts o Represent the company at trade shows, roadshows, and industry events to generate leads and increase brand awareness Account Growth, Relationship Management & DMC Exposure o Maintain and grow relationships with existing trade partners, promoting the full range of services o Consistently communicate the company's value proposition through account reviews, product updates, trainings, and marketing collaborations o Develop customised strategies to support agents in selling a broader range of services o Assist in creating sales enablement tools, training materials, and digital assets that highlight the company's offerings Strategic Sales Planning & Market Intelligence o Monitor market trends, competitor activity, and evolving client expectations o Provide insights to the wider Agent Relationship team to support global messaging and strategy o Deliver market-specific business reviews, including KPIs, new acquisitions, reactivations, and service uptake Additional Responsibilities o Provide agent-focused input for product development, systems, and service delivery improvements o Manage individual travel and sales budgets in line with performance targets o Support internal knowledge-sharing and cross-department collaboration Qualifications & Experience o Minimum of 5 years' experience in the African travel industry o Proven ability to sell and position complex services, preferably within luxury travel, safari operations, or destination management o Strong B2B relationship development and solution-based selling skills o Deep familiarity with the Southern African safari trade landscape; existing network highly desirable o Demonstrated success in securing new trade partnerships and reactivating dormant accounts o Excellent communication, presentation, and storytelling skills o Proficient in Microsoft Office (Excel, PowerPoint) and CRM platforms o Familiarity with BI tools such as Power BI advantageous o Digitally confident and professional in communication and collaboration tools o High integrity, passion for conservation-driven travel, and a self-starting approach Work Practices & Conditions o Promote the company's image as a best-in-class operator in all internal and external interactions o Represent the company professionally at events, meetings, and trade shows, locally and internationally o Required to work 9 hours per day, including a lunch break, with flexibility based on team needs o Overtime may be required during peak periods, compensated with time off in lieu o Travel may be required, including international trips for famils, meetings, and trade shows o A valid driver's licence and reliable transport are required o Attendance at staff events and mandatory training sessions within working hours is required
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