Job Description

Role Purpose

xe2x80x9cLOCATION:THE ROLE CAN BE BASED IN ANY OPCO.xe2x80x9dThe purpose of the Market Research Analyst role is to drive informed decision-making and strategic planning by conducting in-depth market research and analysis. This involves gathering and interpreting data on market trends, customer preferences, and competitor activities to provide actionable insights and recommendations to key stakeholders.

The Market Research Analyst is responsible for designing and executing research studies, analyzing data using various quantitative and qualitative methodologies, and preparing comprehensive reports and presentations to communicate findings. By understanding the market landscape, consumer behavior, and competitive dynamics, this role supports the development of effective marketing strategies, product positioning, and business expansion opportunities.

The Market Research Analyst also plays a vital role in identifying emerging market trends, customer needs, and potential areas for innovation, enabling the organization to stay ahead of the competition and meet evolving customer demands. Overall, the Market Research Analyst contributes to the organization's growth, market competitiveness, and customer-centric decision-making processes.

Role Description

Customer Satisfaction Index (CSI): Measure customer satisfaction levels and identify areas for improvement based on survey results. Market Share: Track the organization's market share compared to competitors to evaluate its market position and identify growth opportunities. Competitor Analysis: Conduct comprehensive competitor analysis to assess their strategies, market positioning, strengths, and weaknesses.

Consumer Behavior Analysis: Analyze consumer behavior patterns, preferences, and purchasing trends to identify opportunities for product development and marketing campaigns. Market Research Project Success Rate: Measure the success rate of market research projects, ensuring they are completed on time, within budget, and deliver actionable insights. Market Growth Rate: Monitor the growth rate of the target market to identify potential expansion opportunities. New Product Launch Performance: Assess the success of new product launches based on factors such as sales volume, market reception, and customer feedback.

Brand Perception: Measure the brand's perception in the market through brand tracking surveys and customer sentiment analysis. Research Report Accuracy: Evaluate the accuracy and reliability of research reports by comparing findings to actual market outcomes. Return on Investment (ROI) of Market Research Initiatives: Measure the financial impact and effectiveness of market research initiatives in driving business growth. Market Penetration: Monitor the organization's market penetration rate to assess its success in capturing new customers and expanding market share.

Data Quality: Ensure the accuracy, completeness, and reliability of data collected during market research activities. Customer Segmentation Analysis: Conduct customer segmentation analysis to identify target customer groups and develop tailored marketing strategies. Market Trend Identification: Proactively identify and report on emerging market trends that could impact the organization's business strategy. Pricing Analysis: Analyze pricing strategies and conduct price elasticity studies to optimize product pricing and maximize profitability.

Customer Retention Rate: Measure the percentage of customers retained over a specific period to assess the effectiveness of customer retention strategies. Research Methodology Innovation: Explore and implement innovative research methodologies and tools to enhance the effectiveness and efficiency of market research activities. Data Visualization:

Develop visually appealing and informative dashboards and reports to effectively communicate research findings to stakeholders. Stakeholder Satisfaction: Evaluate the satisfaction levels of internal stakeholders (e.g., marketing teams, product managers) with market research deliverables and support provided. Thought Leadership: Contribute to industry forums, publish market research articles, and establish the organization as a thought leader in the market research field.

Bachelorxe2x80x99s degree in marketing, Business, Statistics, Economics, or a related field.Essential

Master's degree in Market Research, Marketing, or a related field.Desirable

2-4 Years Experience in conducting quantitative and qualitative research studies. Essential

3-5 Years Experience in conducting competitor analysis and market segmentation. Essential

2-4 Years Experience in working with cross-functional teams and collaborating with different stakeholders. Essential

2-4 Years Data analysis and interpretation. Essential

2-4 Years Competitor analysis and market intelligence. Essential

2-4 Years Experience with research methodologies and tools. Essential

2-4 Years Industry knowledge and understanding. Essential

5+ Years Experience with Agile or other project management methodologies. Desirable

3-5 Years Experience in working on cross-functional teams and collaborating with diverse stakeholders. Essential

2-4 Years Project management and multitasking. Desirable

Certification in Market Research (e.g., Professional Researcher Certification).Desirable

All Appointments are subject to the Labour Legislation in the respective country.

Liquid Tech (Pty) Ltd.