Oversee the recruitment, onboarding, and ongoing training of social media team members.
Create and implement a comprehensive social media strategy aligned with business goals and brand messaging.
Monitor, analyse, and report on social media performance using analytics tools (Sprinklr, GA4); adjust strategies as needed.
Plan, launch, and manage social media marketing campaigns, including paid promotions, to achieve specific objectives like lead generation or increased brand reach.
Track key performance indicators (KPIs), such as reach, engagement, and follower growth, using analytics tools to assess campaign effectiveness.
Stay updated on emerging social media trends, algorithm changes, and best practices to inform strategy and content decisions.
Produce reports on social media performance, providing insights and recommendations for future strategy optimisation.
Understand, implement pixels and tags on sites and making sure tags are working as required.
Requirements & Qualifications:
Expertise in Social Media Marketing and Social Media Optimisation (SMO).
Strong Communication and Digital Marketing skills.
Ability to develop and execute effective Content Strategies.
In-depth knowledge of social media management and analytics tools (e.g., Hootsuite, Sprout Social, Meta Business Suite).
Bachelor's degree in Marketing or a related field.
* Experience in the advertising or digital industry.
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