Job Description

Social Media & Digital Marketing Manager
Location: Bellville - Cape Town
Salary: 33K-43K CTC (Dep On Exp).
Are you a passionate and detail-oriented designer with a talent for creating visually compelling brand content?
Being responsible for executing both the organic digital marketing strategy,, apply now!
Minimum qualifications:

• Bachelor's degree in Marketing, Digital Marketing, Brand Communications, Media
• Studies, Journalism, Public Relations, Visual Communication, or a related field.
• 3+ years of hands-on experience in social media and digital marketing, preferably in a
• premium, design-led or lifestyle brand environment.

Responsibilities:

• Develop and manage the content calendar across Instagram, Facebook, Pinterest,
• TikTok, LinkedIn and other relevant platforms.
• Work with our copy editor to create compelling captions and social copy aligned to our
• tone of voice.
• Collaborate with designers, stylists, and photographers to create visually engaging
• Community management: respond to comments, messages and DMs; grow and engage
• our online audience.
• Manage and optimise paid digital campaigns across Facebook, Instagram and Google.
• Brief, coordinate and review work with the external digital marketing agency.
• Analyse performance data across paid and organic efforts; generate monthly reports
• and apply learnings.
• Identify and manage influencer partnerships and brand collaborations.
• Stay on top of social, digital and e-commerce trends.

Advantageous:

• Strong understanding of social media platforms, trends, and content best practices.
• Experience in both organic social media and paid digital advertising (Meta and Google Ads).
• Honors degree in Marketing, Brand Management, or Strategic Communication.
• Knowledge of e-commerce and digital marketing performance metrics.

Certifications (preferred but not required):

• Google Ads Certification (Search or Display)
• Meta (Facebook) Certified Digital Marketing Associate or Media Buying Professional
• Google Analytics Certification
• Digital Marketing Certificate from reputable organization
• Short courses in copywriting, content creation, or visual communication

Technical skills:

• Proficiency in Meta Business Suite, Google Ads, Google Analytics, and social scheduling
• tools (e.g. Buffer)
• Strong copywriting and visual communication abilities
• Basic design or layout skills (Canva or Adobe Creative Suite) will be an advantage
• Strong organizational and project management skills and familiarity with platforms like Asana

Apply Now! Subject Line Social Media & Digital Marketing Manager.
Looking forward to meeting you.
luminapersonell.co.za