Job Description

ABOUT US

We're a bold, independent online fashion brand making waves in the South African market. Our community is at the heart of everything we do, and we connect with them directly through Instagram, TikTok, & email marketing via Klaviyo. These platforms are essential in how we share our story, showcase our collections, and build brand loyalty.

We're on the lookout for an experienced and results- driven social media & digital marketing manager to lead our content strategy, manage campaigns, and grow our community- while driving performance marketing and email revenue.

ABOUT THE ROLE

This is a senior- level role that combines creativity, strategic thinking, and strong execution. You'll take ownership of our social media and email marketing strategy, manage day-to-day content and campaigns, collaborate across teams, and deliver tangible results in brand awareness, engagement, and online sales.

Proficiency in Klaviyo is essential- especially in building flows, segmentation, and analytics reporting.

KEY RESPONSIBILITIES

A. Social Media Management

Lead content strategy & execution across Instagram, TikTok, Facebook,Pinterest, and YouTube. Manage a content calendar aligned with brand campaigns, product drops, and key retail dates. Plan, create, and publish engaging content that builds community, brand affinity, and drives sales. Source and manage content creators, UGC, and affiliate partnerships. Stay on top of trends, platform updates, and audience insights.

B. Email Marketing (via Klaviyo)

Manage & build all campaign & automated flows in Klaviyo. Segment lists, manage email health, & A/B test content for conversion optimisation. Monitor & report on key email KPIs: Open rates, CTR, Revenue & Growth KPIs.

C. Paid Social Media

Manage, Plan, & optimise paid social media campaigns (META Ads, TikTok Ads, etc) to drive conversation, traffic and engagement. Manage budgets effectively, & return on ad spend (ROAS). Collaborate with design team on paid ad assets and develop creative briefs.

D. Reporting & Analytics

Track performance across all channels & campaigns - Social, Email & Paid. Provide regular strategic recommendations & regular reports with insights. Use data to drive continuous content refinement & improvement.

E. Leadership & Team Collaboration

Manage the marketing intern/ assistant as needed. Ensure marketing execution is on time & consistently on - brand. Liaise with team to ensure alignment across all digital touch points. Report directly to Director/ Founder, works closely with other departments to ensure cohesive brand execution.

SKILLS & EXPERIENCE REQUIRED

3+ years in a digital marketing/ social media management role. Strong experience managing Instagram & TikTok for consumer- facing brands. Proficient in Klaviyo: segmentation, reporting & email flows. Experience running paid social media ads- TikTok Ads, Meta Business Suite, etc. Solid copywriting skills, campaign execution skills & content planning. Familiarity with tools like Canva, CapCut, and other content design/ editing platforms. Strong understanding of email & social analytics, ROI tracking & audience growth. Experience in fashion, e-commerce, or lifestyle brands is a strong advantage.

WE'RE LOOKING FOR SOMEONE WHO IS

CREATIVE YET DATA DRIVEN*- balances innovative ideas with performance insights.

STRATEGIC & HANDS- ON- Sees the big picture & executes the day-to-day/

SELF- STARTER & PROACTIVE- Thrives in a fast-paced environment & takes initiative.

TREND- SAVVY*- Keeps up with digital trends & algorithm changes.

DEADLINE FOCUSED & ORGANISED- Can juggle multiple projects & meet deadlines.

STRONG COMMUNICATOR*- Excellent verbal & written communication across teams.

CURIOUS & RESILIENT- Embraces feedback, always looking to improve.

START DATE

: Immediate

Job Types: Full-time, Permanent

Work Location: In person