Job Description

Job Title:

Social Media & Content Specialist

Salary:

R30,000 gross basic + pension contribution

Area:

Cape Town

Type:

Onsite for the first year, then Hybrid (3 days in office)

Overview

We're looking for a creative and data-driven

Social Media & Content Specialist

to shape the online voice and presence of a luxury African travel brand. You'll develop engaging content, drive community growth, and share stories that connect people to Africa through travel, conservation, and culture. This is an exciting opportunity to combine creativity and strategy while building a brand that makes a real impact.

Responsibilities

Plan and deliver a year-round social media strategy and content calendar aligned with brand goals. Create and manage high-quality written, visual, and video content across all social channels. Work with the marketing team to develop cohesive campaigns that inspire and inform. Engage with the online community, respond to messages promptly, and encourage authentic interaction. Track and report on performance metrics, using insights to improve engagement and conversions. Stay current on social trends, tools, and best practices to keep content fresh and relevant.

Requirements

Degree or Diploma in Digital Marketing, Marketing, or Communications. At least 3 years of experience in social media and digital marketing. Strong knowledge of Meta Suite, including Meta Ads Manager and related tools. Excellent communication skills, creativity, and attention to detail. Proactive, reliable, and passionate about digital storytelling and brand growth.

Why You'll Love It Here

Join a purpose-driven team dedicated to shaping the future of African travel through positive impact. Work in a collaborative, creative environment that values innovation and fresh thinking. Enjoy 20 days of annual leave, a pension contribution, and inspiring offices in the heart of Cape Town. Be part of a brand that brings global travellers closer to Africa's people, wildlife, and stories.

Ready to Apply?

If you're passionate about social media, storytelling, and making a real difference, we'd love to hear from you. Apply now and help share Africa's story with the world.

Job Types: Full-time, Permanent

Pay: R25000,00 - R30000,00 per month

Education:

Diploma (Preferred)
Experience:

Social Media: 3 years (Required) Digital marketing: 3 years (Required) Meta Ads Manager: 2 years (Required)
Location:

Cape Town, Western Cape (Required)
Work Location: In person