Job Description

We are a people-first beauty company on a mission to give everyone a voice through skincare. We create physical, digital, and offline experiences inspired by our community that foster connection, inspire a sense of belonging, and invite people to participate in our company. We are inclusive, customer-devoted, curious, courageous, discerning, and results-driven.

We are a high-end skincare and lifestyle brand that caters to consumers' need for non-toxic and luxury-based products. The brand has a loyal customer base and is planning for rapid global expansion over the next three to five years, through a robust omnichannel go to market strategy, both locally & abroad.

Social Media & Community Specialist

Focus: Social Media Strategy | Organic Social I Content Creation | Community Building | UGC | Influencers | Visual Storytelling I Platform-native campaigns

Advantageous Experience: Later APP, Shopify, platform-native tools (Reels, TikTok Editor), content shoots, editing

Key Responsibilities:

Social Media Strategy & Execution

Develop and execute tailored strategies for Instagram, TikTok, Facebook, LinkedIn, etc. Own the social content calendar: daily content, launches, activations, brand moments. Coordinate with brand, creative, and digital teams for cohesive campaigns. Lead UGC strategy and dark posting to enhance authenticity and reach. Analyse platform insights to refine posting schedule and content mix.

Content Creation & Visual Storytelling

Capture, edit, and post native social content -- strong focus on video (Reels, TikToks). Attend shoots and events to capture BTS and real-time footage. Use trend intelligence to translate beauty/skincare culture into platform-appropriate content. Ensure all content is aligned with our tone of voice, values, and aesthetic. Use Later APP to plan and manage content pipeline.

Community & Influencer Management

Engage daily with followers, respond to comments, DMs, and mentions. Build influencer relationships; coordinate seeding and social collaborations. Manage influencer campaigns and social contests to grow reach and email base. Support partnerships and PR through social-first storytelling and community activations.

Cross-Functional & Agency Collaboration

Work closely with the Brand Manager to manage agency and vendor output. Liaise with photographers, videographers, and stylists for shoot logistics and brand alignment. Maintain consistency in brand presence across all organic touchpoints.

Ideal Profile:

A highly creative thinker with visual storytelling skills and video editing proficiency (Reels, TikTok, CapCut, Adobe apps). Skilled in

native content creation

and

platform nuances

--what works where and why. Strong grasp of community building and relationship-based growth. Confident in both on-the-fly content capture and structured brand storytelling.

Essential Requirements:

2-3 years of experience

in social media marketing, content creation, or community management.

Deep platform knowledge

of Instagram, TikTok, Facebook, and LinkedIn -- understands what performs where and why.

Skilled in short-form video content creation and editing

for Reels, TikToks, and Stories (using tools like CapCut, InShot, Adobe Rush, etc.).

Proficient in design tools

such as Canva, Adobe Express, or basic Photoshop to create engaging social-first assets.

Experience using Later (or similar scheduling tools)

to manage and plan social calendars.

Strong visual eye and storytelling ability

that aligns with brand tone, style, and overall marketing strategy.

Proven ability to grow and engage communities

across platforms -- including daily interaction, comment moderation, and DM responses.

Experience working with influencers and UGC creators

-- from outreach and briefing to managing deliverables and posting.

Confident collaborating with creatives

(photographers, videographers, stylists) and attending shoots to capture on-site content.

Organised and agile

, able to pivot quickly and manage real-time content needs for events, BTS moments, and campaign activations.

Analytical understanding of social metrics

-- including engagement rate, reach, saves, shares, follower growth, and video views -- and how to translate them into actionable insights.
Job Type: Full-time

Pay: Up to R20000,00 per month

Work Location: In person