Job Description

You would need to create the strategies to best deliver specific campaign objectives across planned platforms (multi-channel); including researching, sourcing, writing, and editing interesting content, publishing that relevant content on all selected platforms (website blogs, social media platforms, email tools), and then the oversight, monitoring and reporting all insights and analytics of campaigns for each campaign and platforms used.

ESSENTIAL QUALIFICATIONS AND ATTRIBUTES REQUIRED

• A marketing degree
• Previous experience in digital marketing, social media or advertising
• Previous experience and understanding of the lifestyle category and market segment
• Knowledge of the market
• Willingness to work extended hours
• Good organisational skills and a high degree of accuracy are required
• Exceptional at building and presenting concepts/programs for clients and new business opportunities
• Deep project management understanding
• Proven success working in fast-paced, super-collaborative team environments
• Excellent understanding of all digital marketing platforms and their purpose
• Passion for digital marketing
• Digital brief management
• Meticulous attention to detail.
• Familiar with design principles.

Copy Writing & Content Creation must have experience in the following:

• Copywriting and/or editing for web, social media, email, and press releases.
• Sourcing, writing, and editing interesting content.
• Image sourcing and development (including briefing design teams):
• Design and image editing is a big plus (i.e. Adobe Photoshop and Illustrator skills).
• Thorough understanding of digital image and video deployment (including an understanding of acceptable quality and standards).

Social Media must have experience in the following:

• Community management, across popular social media platforms (including Facebook, Twitter, Instagram, LinkedIn, and Google+)
• Managing all company's internal Social Media Platforms
• Social media content production and management (including planning editorial calendars and campaign plans, sourcing and production of content and publishing content):
• This would include Live Event social media content publishing.
• Developing and managing paid social media marketing including:
• Facebook,
• Twitter,
• Instagram,
• LinkedIn,
• Google+,
• YouTube and
• All emerging platforms).

• A working knowledge of the principles of SEO, including keyword research. Knowledgeable in the principles of "Search and Social".
• Thorough understanding of social media platform guidelines and policies.

Email Marketing must have experience in the following:

• Developing, publishing, managing, and reporting on email marketing.
• Management of email marketing platforms, developing and maintaining databases and developing email lists.
• Developing and managing database growth strategies.
• List management.
• A good understanding of email campaigns and relevant email tools (one-time, drip, trigger emails, etc.).

Reporting & Analysis must have experience in the following:

• Reporting, analytics, and analysis for all relevant social media platforms.
• Reporting, analytics, and analysis of Google Analytics.
• Reporting, analytics, and analysis for email campaigns.

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