Job Description

WHO WE ARE

Operating in multiple African countries, with over 260 quick-service restaurants (QSR) and plans to double that within the next 3 years, Hungry Lion strives to provide high-quality products at affordable prices in a modern fast-food environment.

We are a young, fun, dynamic, and GROWING company full of opportunities with little to no corporate politics. Our mandate is to enlist intelligent, creative, and hard-working people who are prepared for a challenge and want to be part of building something EXTRAORDINARY.

THE OPPORTUNITY

We have an opportunity for a junior/mid-level Social Media Community Manager to join our team. The purpose of this role is to manage multiple social media marketing campaigns and day-to-day activities. The incumbent develops content (both visual and written), working closely with the broader marketing team and agency partners. Community Managers should be comfortable finding creative ways to increase online presence, as well as using analytics for reporting.

DUTIES/ RESPONSIBILITIES

• Contribute to and implement the social media strategy, to align with business goals.
• Oversee social media accounts.
• Monitor social media and web traffic metrics.
• Conduct performance research on current benchmark trends and audience preferences.
• Research and consolidate informal content research into concise and simple content pieces.
• Assist with content planning and development of a content calendar.
• Develop relevant content topics to reach the company's target customers.
• Create, curate, and manage all published content (images, video and written).
• Generate, edit, publish and share engaging content.
• Ensure that content contains zero grammatical or spelling errors.
• Foster online engagement and attraction to the Hungry Lion brand.
• Actively communicate with followers, respond to queries in a timely manner and monitor customer reviews.
• Respond to all comments during office hours and when required after hours.
• Actively engage with communities on all social and digital media platforms on a daily basis in accordance with Company requirements.

• Show a monthly increase in audience.
• Show a monthly increase in engagement.
• Set specific objectives and report on ROI.
• Collaborate with other teams to ensure brand consistency.
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Work together with design teams to create visuals that support content pieces.
• Escalate queries to various channels (customer care or Operations), where required.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.

REQUIREMENTS

Essential:

• Grade 12.
• Solid knowledge of marketing standards and principles.
• Social media marketing experience.
• Strong command of the English language and the ability to convey difficult information in a simple and concise way.
• Must be able to write copy in the required social media style.
• Must be able to reply to comments and have skills to address issues.

Desirable:

• Facebook Business Manager experience.
• Social Media Marketing tools.
• Experience working with designers to convert content pieces into visual representation.

COMPETENCIES

• Deciding and initiating action.
• Analysing and interpreting.
• Formulating strategies and concepts.
• Planning and organising.
• Delivering results and meeting customer expectations.
• Following instructions and procedures.
• Coping with pressure and setbacks.
• Working with people.
• Adhering to principles and values.
• Relating and networking.
• Persuading and influencing.
• Adapting and responding to change.

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Hungry Lion Fast Foods