Job Description

Location:

Bellville, Cape Town (In-Office)

Employment Type:

Full-Time, Permanent

Start Date:

ASAP or negotiable

Salary:

Competitive, based on experience

About the A24 Group

The

A24 Group

is a global leader in medical staffing, providing high-standard staffing solutions across

South Africa, the United Kingdom, and the United States

. We bridge the gap between healthcare professionals and the facilities that need them most.





We are looking for a high-energy

SEO & Digital Media Specialist

to join our Cape Town headquarters. This is a multi-faceted role where you will own the digital presence of

several powerhouse brands

, ensuring our message resonates across three continents and diverse healthcare markets.

The Role

As our specialist, you won't just be "managing" platforms - you will be the architect of our organic growth and digital engagement. You will balance technical SEO and web management with creative content production and data-driven performance marketing.

Key Responsibilities

SEO & Technical Web Management

Strategy & Audit:

Conduct end-to-end SEO audits and execute on-page, off-page, and technical SEO strategies to dominate SERPs in the UK, USA, and SA.

Web Ownership:

Build, maintain, and optimize brand sites on

Squarespace and Shopify

, ensuring high conversion rates, mobile responsiveness, and fast load speeds.

Keyword Intelligence:

Use tools (e.g., Google Keyword Planner) to identify high-intent content gaps and keyword opportunities.

Content & Paid Media Performance

Conversion Copywriting:

Write high-performing, SEO-optimised copy for blogs, landing pages, and email funnels that attract both medical professionals and B2B clients.

Campaign Management:

Assist our Paid Media team in planning and executing multi-channel digital campaigns. This includes managing Paid Social (Meta/LinkedIn) and/or PPC initiatives to drive lead generation.

Creative Oversight:

Brief video and image assets to the production team and review all creatives to ensure 100% brand consistency and regional relevance.

Social Media & Community Growth

Platform Management:

Develop and schedule data-backed content calendars for

TikTok, LinkedIn, Facebook, Instagram, YouTube, and X

.

Brand Voice:

Adapt messaging for regional nuances (e.g., UK vs. US English) and ensure a professional yet engaging brand presence.

Analytics & Insight

Data Reporting:

Utilise

GA4, Google Tag Manager, and Search Console

to track the full user journey.

Actionable Metrics:

Provide monthly reports that move beyond "likes," focusing on traffic quality, conversion rates, and ROI.

Requirements & Qualifications

Experience:

3-5 years of proven experience in SEO and Digital Marketing (Agency or multi-national brand experience preferred).

Platform Expertise:

Proficiency in

Squarespace and Shopify

is essential.

The Toolkit:

Advanced knowledge of

GA4, GTM

, and SEO tools

Creative Skills:

Proficiency in

Canva

Technical Literacy:

Comfortable working with SharePoint, GitHub, etc.

Global Fluency:

Exceptional command of English with an eye for regional spelling and cultural nuances (UK vs. US).

Bonus Points For

Experience in the

Healthcare or Recruitment

sectors. Certifications in GA4, Google Ads or Meta Blueprint. A working knowledge of

HTML/CSS

for web troubleshooting.

What We Offer

Global Impact:

The opportunity to manage marketing for brands operating on a global scale.

Growth Environment:

Direct mentorship and clear avenues for professional advancement.

Vibrant Culture:

Work from a modern, centrally located Cape Town office with a high-performing, collaborative team.

Competitive Edge:

Access to the latest marketing tools and the autonomy to implement creative ideas.

Our Commitment

The A24 Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds, experiences, and perspectives.




Only shortlisted candidates will be contacted. If you haven't heard from us within two weeks of the application deadline, please consider your application unsuccessful.