Job Description

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Digital Marketing Specialist
The proactive, detail-oriented digital marketer who drives brand growth across websites, SEO, and email campaigns.
Salary: R20 000 R25 000
Location: Lynwood, Pretoria
Start Date: January
Working Hours: MondayThursday 08:0016:30 | Friday 08:0015:00 (Overtime if urgent/emergency)
About the Client
Join a progressive, creative marketing agency that pushes boundaries and sets new standards. They manage significant ad spend, develop groundbreaking campaigns, and craft stories that make brands unforgettable. If youre ready to build a creative universe and leave your mark this is your chance.
Role Overview
We are seeking a Digital Marketing Specialist to support our digital marketing function across multiple channels. Youll manage websites (WordPress), SEO (Semrush), and email marketing (Mailchimp), optimizing engagement, conversions, and performance. Youll collaborate closely with marketing, creative, and strategy teams to support campaigns and digital execution.
Key Responsibilities
1. Website Management (WordPress)
Maintain & update website content, images, and UI using WordPress
Upload & format blog posts aligned with SEO best practices
Conduct UX, functionality, and performance audits
Implement basic front-end changes (Elementor or similar)
Ensure mobile-responsiveness & conversion optimization
Troubleshoot minor issues; coordinate with developers if needed
2. SEO Strategy & Execution (Semrush)
Perform keyword research & topic clustering
Conduct technical/on-page audits and implement optimizations
Optimize metadata, headings, alt text, internal links, site structure
Monitor backlinks & run disavow processes as needed
Track keyword rankings, performance reporting
Support blog/content strategy through SEO briefs
Stay updated on algorithm changes
Improve organic traffic, leads, and rankings
3. Email Marketing (Mailchimp)
Build, segment, and maintain email lists
Design, schedule newsletters & drip campaigns
Implement automated journeys & nurture sequences
Track and optimize open rates, CTR, conversions
Conduct A/B testing on subject lines, creative, and timing
Ensure mobile-responsive, brand-aligned email design
Maintain POPIA/GDPR/CAN-SPAM compliance
Contribute to audience growth & retention workflows
Optional / Advantageous Skills
Media buying (TV, Radio, OOH, Paid publications)
Technical SEO (schema, crawl, indexing)
UI/UX & Figma prototyping
Social media content scheduling
Marketing strategy tasks: competitor analysis, funnel mapping, campaign reporting
Required Tools / Platforms
Mailchimp (or similar ESP)
Semrush (or similar SEO tools)
WordPress (Elementor, The7, Avada, Astra, etc.)
Bonus: Google Analytics, Search Console, basic HTML/CSS, Canva/Adobe/Figma
Minimum Requirements
23+ years in digital marketing or execution roles
Proven experience with SEO, email marketing, and WordPress
Strong analytics & audience segmentation skills
Ability to translate data into actionable recommendations
Strong written communication skills (English)
Bonus: Certifications (Google, Semrush, HubSpot), agency experience, multi-brand portfolio
Personality Fit
Detail-oriented
Highly organized
Proactive problem solver
Analytical thinker
Clear communicator
Able to manage multiple projects simultaneously
KPIs & Performance Expectations
Website accuracy & performance improvements
Growth in organic visibility & traffic quality
Email performance (CTR, open rate, conversion, database health)
Reliability in task execution
Proactive contributions to team results
Ready to take your digital marketing skills to the next level? Apply today and join our creative, high-performance team!
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Digitale Bemarkingspesialis
Die proaktiewe, detailgeorienteerde digitale bemarker wat handelsmerkgroei dryf oor webwerwe, SEO en e-posveldtogte.
Salaris: R20 000 R25 000
Ligging: Lynwood, Pretoria
Begindatum: Januarie
Werksure: MaandagDonderdag 08:0016:30 | Vrydag 08:0015:00 (Oortyd indien dringend)
Oor die Klient
Sluit aan by n vooruitstrewende, kreatiewe bemarkingsagentskap wat grense verskuif en nuwe standaarde stel. Hulle bestuur groot advertensiebesteding, ontwikkel baanbrekersveldtogte en skep stories wat handelsmerke onvergeetlik maak. As jy n kreatiewe heelal wil bou en jou merk wil afdruk hier is jou kans.
Rol Oorsig
Ons soek n Digitale Bemarkingspesialis om digitale bemarking oor verskeie kanale te ondersteun. Jy sal verantwoordelik wees vir webwerwe (WordPress), SEO (Semrush) en e-posbemarking (Mailchimp) om betrokkenheid, omskakelings en prestasie te optimaliseer. Jy werk saam met bemarking-, kreatiewe- en strategie-spanne vir veldtogondersteuning en digitale uitvoering.
Sleutel Verantwoordelikhede
1. Webwerfbestuur (WordPress)
Onderhou & werk webwerfinhoud, beelde & UI op
Laai & formateer blogposte volgens SEO-riglyne
Voer UX, funksionaliteit en prestasie-oudits uit
Implementeer basiese voorbladveranderings (Elementor of soortgelyk)
Verseker mobiele-responsiwiteit & omskakeling-optimalisering
Foutopsporing & koordineer met ontwikkelaars indien nodig
2. SEO-strategie & uitvoering (Semrush)
Sleutelwoordnavorsing & onderwerpgroepering
Tegniese/on-page ouditte & implementering
Optimaliseer metadata, opskrifte, alt-tekste, interne skakels, struktuur
Monitor backlinks & hanteer disavow prosesse
Sleutelwoordspoorsiening & prestasieverslae
Ondersteun blog & inhoudstrategie
Hou algoritme-veranderings dop
Verbeter organiese verkeer & leidings
3. E-posbemarking (Mailchimp)
Bou, segmenteer & onderhoud e-poslyste
Ontwerp, skeduleer nuusbriewe & drip-veldtogte
Implementeer outomatiese journeys & nurture-sekwense
Monitor & optimaliseer open rate, CTR, omskakelings
A/B toets op onderwerplyne, kreatiewe en tydsberekening
Verseker mobiele-responsiewe, handelsmerk-gealigneerde e-posontwerp
Handhaaf POPIA/GDPR/CAN-SPAM nakoming
Bevorder gehoor-groei & retensie
Opsionele / Gewaardeerde Vaardighede
Media aankoop (TV, Radio, OOH, Betaalde publikasies)
Tegniese SEO (schema, crawl, indeksering)
UI/UX & Figma-prototipering
Sosiale media inhoudsbeplanning
Bemarkingsstrategie: mededinger-analise, funneltelling, veldtogverslae
Vereiste Gereedskap / Platforms
Mailchimp (of soortgelyk)
Semrush (of soortgelyk)
WordPress (Elementor, The7, Avada, Astra, ens.)
Bonus: Google Analytics, Search Console, basiese HTML/CSS, Canva/Adobe/Figma
Minimum Vereistes
23+ jaar ervaring in digitale bemarking / uitvoering
Bewese ervaring met SEO, e-posbemarking & WordPress
Sterk analitiese & gehoorsegmentasievaardighede
Data kan interpreteer & in aksie omsit
Sterk skriftelike kommunikasie (Engels)
Bonus: Sertifisering (Google, Semrush, HubSpot), agentskapervaring, multi-handelsmerk portefeulje
Persoonlikheid
Detail-georienteerd
Baie georganiseerd
Proaktiewe probleemoplosser
Analities
Duidelik in kommunikasie
Kan verskeie projekte gelyktydig bestuur
KPIs & Prestasie-verwagtinge
Webwerf akkuraatheid & prestasie
Groei in organiese sigbaarheid & verkeer
E-posprestasie (CTR, open rate, omskakeling, databasis gesondheid)
Betroubaarheid in taakuitvoering
Proaktiewe bydrae tot spanresultate
Gereed om jou digitale bemarkingsvaardighede te verbeter? Doen vandag aansoek en sluit aan by ons kreatiewe, hoe-prestasie-span!
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Skills Required