Drive the category activation plan and budget across all channels to deliver brand category KPIs in partnership with country clusters.
Key Responsibilities:
Set campaign / activation specific objectives and KPIs for EM countries & clusters and follow up with cross-market tracking and reporting of results to BAD hub and Global.
Drive the brand planning timelines OTIF in line with brand calendar priorities, serving as the lead ot bring all vertical brand plans together for best in class execution (CRM, Membership, DA, Omni, EIM, Newsroom, BU)
Drive consistency and elevated standards across the EM country clusters, securing c/c plans are aligned with strategic objectives and in line with brand creative direction.
Provide transparency of future trends & market opportunities through strategic & commercial inputs and on-going communication to Global BU Brand Communication
Consolidate Comm. requirements from county/cluster and brief global BU Communication
Monitoring quality and on time delivery of global toolkits
Support line manager in driving the creation of PAN-EM Originals and BB campaigns e.g. Samba campaign
Support line manager in planning category activation strategy and calendars, and handover at range introduction meeting
Support line manager in developing a POV and guidance on media mix for category on key focus campaigns (based on ROI, category strategy and overall brand strategy)
Receive feedbacks from country/cluster on local adaptation needs
Coordinate and share with countries BA teams to collect best practices
Support regular monthly network meetings with country/cluster
Support the head of EM BAD and BU heads EM in the pre-season MWB planning
Coordinate post-campaign evaluations and ROI calculations and input to marketing newsletter
Provide country/cluster with activation guidance & templates in alignment with global
KPIxe2x80x99s:
Brand heat
NPS
Category Sell-In & Sell-out
Category Market Shares
Category NS, Net Margin and Contribution across APAC
Achievement of key SBP Initiatives
Key Relationships:
EM Brand Management
EM Media
EM CRM, DA and Membership
EM Omni
EM EIM
EM BU
EM Newsroom
Cluster Country BA
Country EIM
Global Brand Communication
Knowledge, Skills and Abilities:
Ability to adapt & implement global brand/category strategy across EM
Presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
Brand communication, newsroom and EIM knowledge
Cross-functional and stakeholder management experience
Industry knowledge, across divisionsxe2x80x94footwear, apparel and accessories.
Understanding of EM consumers, accounts, economic environment, and commercial needs
Ability to excel in a matrix organisation
Requisite Education and Experience / Minimum Qualifications:
3-5 years of experience in marketing required. Regional experience preferred.
University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
Sporting goods industry and/or agency experience required
Fluent in English
Business Acumen
Strong Computer Skills including Outlook, Word, Excel (Pivot), Powerpoint, etc.