Senior Programmatic Advertising Specialist

Johannesburg, Gauteng, South Africa

Job Description

Duties & Responsibilities
- Setting up, managing, and optimizing programmatic campaigns through DSPs such as DV360 or similar.
- Translating client objectives into smart targeting strategies, buying models, and creative deployment.
- Conducting data analysis to improve campaigns and share insights with clients.
- Coaching and guiding mid-level and junior specialists within the team.
- Actively contributing to strategic sessions and brainstorms with clients.
- Translating the latest industry trends into actionable innovations.
- Collaborating with colleagues from strategy, data, creative, and development teams.
Requirements
- At least 5 years of relevant experience in programmatic advertising.
- Extensive experience in setting up and managing campaigns across multiple DSPs (e.g., DV360, Xandr, The Trade Desk, Adform).
- Experience with both branding and performance-driven campaigns.
- Knowledge of cookieless targeting, audience planning, attribution, and incrementality testing.
- Strong analytical skills and data proficiency (e.g., experience with Google Analytics, Looker Studio, BigQuery, etc.).
- A commercial mindset and the ability to clearly communicate complex topics.
- Experience in client-facing roles, including presentations and strategic reporting.
- Fluent in English (both written and spoken).
Bonus points if you also have...
- Experience with DOOH, digital audio, or retail media networks.
- Relevant certifications (e.g., DV360, GA4, Google Ads).
- Familiarity with workflow automation and scripting (e.g., Google Ads Scripts, DV360 Macros, APIs).
- Experience with DCO (Dynamic Creative Optimization) tools like Google Studio, CAPE, Smartly.io, or Bannerflow.
Please call us on 0100300127
NB: Should you not hear from us within 6 weeks, please consider your application unsuccessful.

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Job Detail

  • Job Id
    JD1493006
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Johannesburg, Gauteng, South Africa
  • Education
    Not mentioned