Job Description

Power up your digital toolkit because we have a "tech-tastic" fully remote (in SA) opportunity for a dynamic Senior Digital Marketing Specialist to work across Enterprise, Consumer, and Tech clients at a top, specialist Tech-focused PR & Digital Marketing agency, working with clients across Africa.
If you're passionate about crafting sharp digital strategies and making performance metrics sing, this is your moment.
As the Senior Digital Marketing Specialist, you'll take the reins on SEO, SEM, content, paid media, email marketing and analytics - across both B2B and B2C Tech clients. You'll collaborate with internal teams and lead the digital charge across multiple business units including Enterprise, Consumer and Global Studio.
The pace is fast, the work is meaningful, and the clients are industry-shaping.
If you're ready to thrive in a fully remote, high-performing environment where ideas matter and digital makes the difference - we want to hear from you. Apply today!
Responsibilities
Digital Strategy & Execution

• Develop and implement comprehensive digital marketing strategies tailored to technology clients.
• Align digital campaigns with clients' business objectives to maximise brand visibility and lead generation.
• Optimise digital marketing efforts using performance data and industry best practices.

SEO & SEM

• Conduct in-depth SEO audits and implement on-page and off-page optimisation strategies.
• Develop keyword strategies that enhance organic visibility and improve search rankings.
• Manage Google Ads campaigns, ensuring optimal performance and cost-efficiency.
• Stay informed of developments and growing trends, i.e. voice search, AIOs, zero-click search, etc.

Content Marketing

• Work with the broader team to develop compelling blog posts, whitepapers, case studies, and thought leadership articles.
• Optimise content for SEO and user engagement.
• Support the development of multimedia content, including video, webinars, and infographics.

Social Media & Paid Advertising

• Plan, execute, and optimise paid media campaigns across LinkedIn, Facebook, Instagram, X (Twitter) and TikTok.
• Create audience-targeted campaigns that enhance engagement and drive conversions.
• Monitor and analyse social media performance metrics, adjusting strategies for better outcomes.

Email Marketing & Marketing Automation

• Develop and execute email marketing campaigns, ensuring high open and click-through rates.
• Set up and manage marketing automation workflows to nurture leads effectively.
• Conduct A/B testing to refine email subject lines, content and design, and CTAs.

Data Analytics & Reporting

• Track and analyse digital marketing performance using Google Analytics, Google Tag Manager and other relevant tools.
• Generate detailed reports and insights, providing recommendations for improvement.
• Implement conversion tracking and attribution modelling to assess ROI.
• Analyse user behaviour and optimise landing pages for better conversion rates.
• Conduct A/B testing and user experience (UX) enhancements to improve lead generation.
• Collaborate with designers and developers to improve website performance.

Client and Stakeholder Management

• Present digital marketing strategies and performance reports to clients and internal teams.
• Provide training and insights on digital marketing trends and best practices.
• Collaborate closely with PR, content, and creative teams to ensure seamless integration of digital marketing efforts.

Requirements
The successful candidate must have/be:

• Bachelor's Degree in Marketing, Digital Marketing, Communications, or a related field.
• 8+ years of experience in Digital Marketing, preferably within an agency or company in the technology sector.
• Proven track record of managing successful SEO, SEM, and Paid Media campaigns.
• Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, and Search Console.
• Expertise in LinkedIn Ads, Facebook Ads, and programmatic advertising platforms.
• Experience with marketing automation tools such as HubSpot, Mailchimp.
• Strong knowledge of SEO best practices and tools (SEMrush, Ahrefs, Moz).
• Ability to work with WordPress and basic HTML/CSS knowledge (advantageous).
• Experience with Monday.com and other relevant technology platforms to drive collaboration and transparency.
• Excellent communication, interpersonal, and problem-solving skills.
• Ability to work independently and proactively in a remote team environment.
• Strong organisational and time management skills, with the ability to prioritise and manage multiple tasks.

If you don't have the relevant experience required for this role, please consider your application unsuccessful.
City: Remote (in South Africa)
Level of Expertise: Senior
Remuneration: Negotiable
Consultant: Viv
Reference Number: #Viv3101

VGP Recruitment