Senior Performance Marketing Specialist (ppc / Paid Social)

Home Based, ZA, South Africa

Job Description

Are you a

top

PPC or Paid Media specialist

? Here's your opportunity to

lead performance marketing

and

paid social for two growing global travel brands

.

About Road Genius



We operate comparison marketplaces that help travellers book rental vehicles worldwide. Your role will be to grow and improve campaigns in Google Ads, Facebook Ads and other paid media channels.

What you'll do day-to-day



Google Ads management

- Search, PMax, YouTube, Demand Gen: structure, audiences, search term health, bidding strategy, budgeting, RSAs, experiments

Meta Ads

- creative testing, geo expansion

Channel expansion

- test & prove incremental lift across a range of social channels

Analytics & tracking

- conversion tag health and reporting

Experimentation & CRO

- plan and A/Bs, deliver ongoing analysis and optimisation

Creative & copy

- write high-quality ad copy at speed; brief designers; keep a steady test cadence

Consulting support (20%)

- structured copy/optimisation updates, QA, and cross-channel coordination

Who are we looking for?



4+ years

hands-on in performance marketing (brand or agency) with ownership of real budgets Deep expertise in

either Google Ads or Meta Ads

(and strong working knowledge of the other) Proven results scaling accounts in competitive B2C categories Strong written English and crisp, conversion-minded copy skills Comfort with GA4, GTM, Looker Studio, Sheets/Excel

Bias for shipping

-- you move fast, learn, and iterate without drama Availability for

3+ hours overlap with AEST (Brisbane)

on weekdays

Why you'll love working here



Remote-first

with option for a co-working pass if you prefer a local office vibe

Small senior team

- collaborate directly with the founders, zero bureaucracy

AI-first workflows

- get access to the latest tools, models and training

Real scope

- you'll shape the roadmap, not just "manage the account" and work with large budgets and global campaigns.
Job Type: Full-time

Application Question(s):

Which paid channels to you have most experience with? Share your best Google Ads, Meta Ads or other performance marketing related tip for 2025
Education:

Certificate (Preferred)
Experience:

Paid Social: 2 years (Preferred) Google Ads management: 2 years (Preferred)
Work Location: Remote

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Job Detail

  • Job Id
    JD1501428
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Home Based, ZA, South Africa
  • Education
    Not mentioned