The shifting geo-political and global economic environment has impacted on Africa, and MTN seeks to position itself as a leading Pan African brand. This requires intensified reputation management amidst some uncertainties and an increased competitive intensity across all markets in which MTN operates. The Group's Sustainability & Corporate Affairs function under which this role falls must therefore ensure the successful delivery in the context of:
An ever-changing public policy environment
Rapidly changing ICT environment
Complex and rapid evolution of technology and regulation
Macro-social and political climate intricacies of our operating environment
The geographic complexity of MTN's footprint across Africa and the Middle East
Need to balance the needs of various stakeholder groups against each other
Importance of getting to know and understand stakeholder expectations and issues and in fully responding
Interdependencies between public and private sector
Issues - such as trust, stakeholder relationships and perceptions of the difference a company make in country - are turning into hard metrics with consequence
Need to continuously innovate the way business is conducted
Dynamic and fast changing organisational requirement
* Growing pressure from stakeholders for disclosure and transparency
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