Job Description

We are seeking a highly skilled and detail-oriented Media Implementation Planner to join our team. The ideal candidate will be responsible for planning, executing, and optimizing Above-The-Line (ATL) media campaigns, including TV, radio, print advertising. This role requires a strategic thinker with a strong understanding of media landscapes and the ability to manage multiple projects simultaneously.
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Key Responsibilities:

• Campaign Planning: Develop comprehensive ATL media plans that align with client objectives and target audience insights.
• Media Buying: Negotiate and purchase media space across various ATL channels, ensuring cost efficiency and maximum reach.
• Execution: Coordinate the implementation of media campaigns, including scheduling, trafficking, and monitoring of ads.
• Optimization: Analyze campaign performance data and provide actionable insights to optimize media spend and improve ROI.
• Collaboration: Work closely with creative, account management, and digital teams to ensure integrated campaign execution.
• Reporting: Prepare detailed reports on campaign performance, including key metrics, insights, and recommendations for future campaigns.
• Partner Management: Maintain strong relationships with media vendors and stay updated on industry trends and new opportunities.
• Budget Management: Manage campaign budgets, ensuring all media spend is tracked and reported accurately.

Skills:

• Strong analytical and strategic thinking skills.
• Excellent negotiation and communication skills.
• Proficiency in media planning and buying tools and software.
• Ability to manage multiple projects and meet tight deadlines.
• Detail-oriented with strong organizational skills.
• Knowledge of media research and analytics tools.

Personal Attributes:

• Proactive and self-motivated.
• Team player with a collaborative mindset.
• Adaptable and open to learning new skills and technologies.
• Strong problem-solving abilities.

Location: Sandton
Brand: Carat
Time Type: Full time
Contract Type: Permanent