Job Description

We are seeking a highly skilled and detail-oriented Media Implementation Planner to join our team. The ideal candidate will be responsible for planning, executing, and optimizing Above-The-Line (ATL) media campaigns, including TV, radio, print advertising. This role requires a strategic thinker with a strong understanding of media landscapes and the ability to manage multiple projects simultaneously.
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Key Responsibilities:Campaign Planning: Develop comprehensive ATL media plans that align with client objectives and target audience insights. Media Buying: Negotiate and purchase media space across various ATL channels, ensuring cost efficiency and maximum reach. Execution: Coordinate the implementation of media campaigns, including scheduling, trafficking, and monitoring of ads. Optimization: Analyze campaign performance data and provide actionable insights to optimize media spend and improve ROI. Collaboration: Work closely with creative, account management, and digital teams to ensure integrated campaign execution. Reporting: Prepare detailed reports on campaign performance, including key metrics, insights, and recommendations for future campaigns. Partner Management: Maintain strong relationships with media vendors and stay updated on industry trends and new opportunities. Budget Management: Manage campaign budgets, ensuring all media spend is tracked and reported accurately.

Skills:Strong analytical and strategic thinking skills. Excellent negotiation and communication skills. Proficiency in media planning and buying tools and software. Ability to manage multiple projects and meet tight deadlines. Detail-oriented with strong organizational skills. Knowledge of media research and analytics tools.

Personal Attributes:Proactive and self-motivated. Team player with a collaborative mindset. Adaptable and open to learning new skills and technologies. Strong problem-solving abilities.

Location:
Sandton
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent