Job Description

The Senior Brand Designer / Brand Lead is responsible for owning, shaping, and elevating the ValueCo brand across all touchpoints. This role leads the creative development of campaigns, brand systems, and visual storytelling to ensure ValueCo is consistently positioned as South Africa's most loved everyday value retailer. This is a hands-on leadership role combining strategic thinking, creative direction, and execution excellence.

Key responsibilities:

1. Brand Ownership & Visual Leadership

Own the ValueCo brand identity across ValueCo, ValueCo Lifestyle, and other entities within the Group. Ensure consistent application of brand guidelines across all platforms. Guard brand integrity while evolving it creatively. Develop and maintain brand toolkits, templates, and CI systems.
2. Campaign Concepting & Creative Direction

Lead the creative concept development for all major promotions (Black Friday, Back to School, Christmas, Easter, Heritage Day, etc.). Translate strategic briefs into strong creative ideas and executions. Develop campaign look-and-feel, key visuals, and storytelling frameworks. Ensure campaigns align with the "Made 4 SA Homes" positioning.
3. Design Execution (Hands-On)

Design high-impact visuals across: In-store (posters, banners, catalogues, POS, signage) Digital (social media, ads, email, website) Campaign assets (reels, story templates, OOH concepts) Oversee print-ready artwork and production standards. Ensure speed, accuracy, and quality under tight retail deadlines.
4. Creative Team Leadership

Lead, mentor, and guide junior designers. Manage daily creative workflows, priorities, and deadlines. Review and approve artwork before release. Build a high-performing, agile in-house creative function.
5. Cross-Functional Collaboration

Work closely with: Marketing Director Marketing Assistant Operations Procurement External suppliers (printers, signage vendors, agencies)
6. Innovation & Brand Growth

Continuously raise the creative bar across the business. Introduce new formats, ideas, and creative efficiencies. Translate operational realities into effective creative solutions. Bring inspiration from global retail, FMCG, and lifestyle brands. Help position ValueCo as modern, relevant, and emotionally resonant.

Requirements

Required 7+ years experience in brand design, retail design, or integrated campaigns Strong portfolio across retail, FMCG, or lifestyle brands Proven ability to concept and execute end-to-end campaigns Excellent design skills (Adobe Creative Suite essential) Experience working in fast-paced retail environments Strong understanding of print production and digital design Strong attention to detail and quality control. Good communication and collaboration skills.

Advantageous

Experience in creating animated artwork and 3D design. Photography skills for product and in-store shoots. Knowledge of retail marketing trends and shopper behaviour. Basic video editing skills. Experience with signage design and production processes. Experience leading or mentoring creative teams Experience working with in-store retail environments Understanding of social media content creation and trends Exposure to multi-brand or group environments

Personal Attributes

Creative and innovative thinker., strategic thinker with a creative mindset. Proactive and able to work independently. Flexible and adaptable in a fast-paced retail environment. Detail-obsessed but commercially aware Calm under pressure and deadline-driven Confident brand custodian Collaborative, solutions-oriented leader Passionate about South African consumers and culture

How to Apply

Please send your CV, portfolio, and a brief cover letter to marketing@valueco.co.za with the subject line: Graphic Designer Application - Your Name.

Job Types: Full-time, Part-time

Work Location: In person