Job Description

Job Title: Senior Brand Storyteller

Salary:

R30 000 per month (gross basic)

Area:

Cape Town

Type:

Onsite

We're looking for a

Senior Brand Storyteller

to join a

purpose-driven travel and experience company

that creates transformative journeys across Africa.

This isn't just a writing role - it's a chance to craft stories that move people. You'll shape how travellers connect with the continent through meaningful, authentic content that celebrates community, conservation, and culture.

You'll be the guardian of the brand voice, mentor other writers, and help bring powerful ideas to life across digital and print channels.

Responsibilities

Brand & Editorial Leadership

Maintain a unified, distinctive brand voice across all content. Uphold editorial standards that reflect purpose, integrity, and authenticity. Ensure every piece of content aligns with business and brand goals.

Content Creation & Strategy

Write engaging, accurate, and inspiring content for web, email, and campaigns. Adapt tone and format across long-form guides, social media, and marketing materials. Use AI content tools to support efficiency while keeping quality high. Collaborate in developing creative campaign ideas that resonate emotionally and ethically.

Team Mentorship

Guide and review work from other writers, giving thoughtful, constructive feedback. Support the growth of the content team by sharing best practices and creative direction.

Workflow & Collaboration

Work closely with the marketing, CRM, and social media teams. Contribute to process improvements to streamline content production. Ensure projects move smoothly from concept to publication.

Requirements

Bachelor's degree in Journalism, Communications, Literature, or a related field. 3-5 years' experience in content writing, copywriting, or editorial work. Exceptional command of English and strong editing skills. Experience mentoring or guiding junior writers. Understanding of SEO/GEO principles and AI-driven content tools. Passion for travel, culture, and storytelling with purpose.
If you're a storyteller who writes to make people feel, not just click, this is your space to shine.

Job Types: Full-time, Permanent

Pay: R25000,00 - R30000,00 per month

Application Question(s):

Do you have excellent command of English on a professional/business level?
Education:

Diploma (Required)
Experience:

content writing, copywriting, or editorial : 4 years (Required) SEO/GEO principles and AI-driven content tools: 4 years (Required) content writing in the Travel/Tourism industry: 2 years (Required)
Work Location: In person