Job Description

Position: Senior Brand Manager
Location: Roodepoort, Gauteng
Reports to: Business Unit Head
Role Purpose:
Manage assigned brands to ensure market share growth and product profitability
Minimum Qualification Criteria

• Degree in Marketing or Business Management
• Relevant experience in applying job related concepts, techniques and processes at the required level
• Experience in working with senior management
• People management experience
• Working knowledge of Social Media Platforms e.g. LinkedIn
• Business English: Fluent
• Computer literacy (Advanced)
• Code 08 Driver's license
• Travel off-site/overnight stay

Roles and Responsibilities
Plan, Coordinate and Implement Strategies, marketing plans and budgets

• Review and develop strategic and annual brand plans with marketing budgets for product portfolio
• Implement roll-out and coordinate brand plan activities between all parties involved
• Provide support for ''Below-the-line'' activities, including POS, sampling and activations
• Plan and interpret brand architecture/brand blueprint/brand diamond
• Manage and optimise brand/product life cycles on portfolio
• Evaluate design and maintenance of brand image (logo, graphic design, etc.) in portfolio
• Conduct quarterly P&L evaluations per SKU per channel and take action steps to improve total profitability

Identify new product concepts and successful commercialisation within Project Driven System

• Liaise with product development in order to identify, develop and launch new product concepts
• Coordinate the update/upgrade of product packaging through R&D
• Present product concept definition, product proposal, preliminary and final business case
• Launch product to internal customers and follow up with Trade launch
• Manage Trade launch phase and do post launch evaluation of changed products
• Develop marketing support campaign for the launch of the new product, line extensions, packaging changes, etc.
• Develop an understanding for the Industrial processes related to the product portfolio

Maintain appropriate market intelligence base

• Ensure that comprehensive U&A research study are done regularly on brands in portfolio
• Analyse and interpret research results in order to apply insights and learnings to improve product performance in future
• Commission annual brand health studies in order to ensure brand remains relevant for target market
• Evaluate market volume/value growth trends and Market shares for relevant product categories in portfolio through Nielsen reports
• Evaluate data, marketing and competitor information from various sources like Trade visits, research info, publications, including sales performance, promotion performance and market analysis

Plan and control marketing expenditure of product portfolio within the budget

• Develop briefs for suppliers, evaluate quotes of different suppliers
• Verify invoices and create purchase orders for approval
• Monitor and process marketing related expenses
• Control and report on actual monthly and YTD marketing expenditure vs budget via Marketing tracker tool
• Ensure marketing expenditure administration is executed according to Auditors and Procurement's process requirements

Monitor Sales Statistics

• Analyse sales volumes (daily) and profitability performance of product portfolio by SKU, Region, Channel
• Make recommendations based on sales analysis and implement 360 degree action plan with Sales/KA/Planning/Distribution
• Identify and initiate sales issues/problem areas in conjunction with Sales, Key Accounts, etc.
• Coordinate the commercial activities with Sales, Production, Commercial and Distribution of the relevant product categories
• Assist Demand Planning with volume projections based on planned brand activities/inputs from Key Accounts/Trade Marketing

Manage staff - where applicable

• Ensure optimal utilisation of staff
• Apply consistent discipline
• Train and develop staff
• Conduct meetings and ensure effective communication to all
• Liaise and communicate with management in all departments
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