Job Description

Job Purpose
The primary purpose of this role is to drive sales and marketing initiatives aimed at increasing brand awareness, generating demand, and expanding distribution within the assigned territory.
Key Responsibilities
Sales and growth in market share are increased through targeted sales and marketing activities
Generate sales from existing customers

• Call plan implemented
• Deals and discounts negotiated within agreed parameters
• Customer queries and problems resolved
• Increased sales volumes negotiated within allocated sales area
• New listings and sales targets achieved as per sales plan
• Calls and sales volumes recorded on standard daily working sheets and PDA
• Weekly and monthly sales and ad hoc promotions reports submitted on time according to agreed format on PDA

Implement sales and marketing strategy effectively

• Visibility agreement executed
• Additional visibility opportunities identified and implemented
• Product availability/ distribution targets implemented
• Merchandising standards are maintained
• Segmentation tool implemented (PDA)

Implement promotions

• Promotions arranged according to the promotions plan
• Promotional stock, staff and point of sale for promotions arranged
• Promotions set up and implemented according to set criteria and on time
• Feedback form on the outcomes of the promotion provided to sales management according to agreed deadline

Develop brand equity

• Promotions reflect brand appropriate look and feel
• Consumers engaged through events and promotions
• Bar staff engaged and trained to promote the brand
• Relationships with equity accounts developed

Generate new business

• New business initiated as per targets
• Relationships with re-distributors developed
• Leads followed up and feedback provided to sales managers
• Business opportunities to sell product range identified
• Documentation required for the opening of new accounts collated and followed up
• New equity accounts identified

Stakeholder Relations
Productive relationships with internal and external stakeholders maintained:
Build relationships with customers and re-distributors

• Increased sales volumes negotiated
• Customer queries and problems resolved effectively
• Pernod Ricard is a preferred supplier
• Business opportunities to sell product range identified

Liaise with Merchandisers

• Merchandising standards are maintained
• Ad hoc merchandising opportunities exploited

Develop collaborative relationship with the PRSA and Re-distributor Call Centres

• Orders are captured correctly and on time
• Out of stock information available to reps
• On hold accounts information available to reps

Liaise with Regional Promotions Manager

• Promotions set up and implemented according to set criteria and on time
• Feedback form on the outcomes of the promotion provided to sales management according to agreed deadline

Build collaborative relationships with bar staff and venue owners

• New trends identified
• Pernod Ricard is the preferred supplier

Minimum Educational Requirements and Work Experience:

• National Diploma or Degree qualification with commerce, sales and marketing preferable
• At least 3-5 years' experience in the liquor industry or within an FMCG environment
• Must have a valid Driver's License
• Rep area coverage: Umhlanga, Ballito, Umhloti, Salt Rock and Sibaya

Functional and Technical Competencies:
Market & Environment, Commercial Strategy, Results Orientation, Negotiation Techniques, Promotion, Merchandising, Evaluation of Commercial Activities, Customer relationship Management, Sales Team Management
Job Posting End Date:
Target Hire Date: 2026-02-01
Target End Date:

Skills Required