Job Description

Sales Manager

Employment Type:

Full-time

About Us

We are a dynamic and growing company committed to innovation, operational excellence, and strong customer relationships. To support our continued growth, we are seeking a

Sales Manager

who will play a key role in driving sales performance, optimizing operations, and building a motivated, high-performing sales team.

This is an opportunity for a strategic thinker and hands-on leader who thrives on challenges and wants to make a measurable impact.

The Role

As Sales Manager, you will be responsible for leading the sales function, managing a team, and ensuring that sales strategies are executed effectively. You will oversee client relationships, reporting, budgets, and operational efficiencies while ensuring sustainable growth.

This position requires excellent leadership, strong commercial acumen, and a proactive approach to problem-solving.

Key Responsibilities:

Sales Leadership & Growth

Develop and execute sales strategies to achieve company growth objectives. Drive business development through new client acquisition and recurring sales systems. Monitor store performance and implement improvements to boost profitability. Ensure all accounts are serviced efficiently, maintaining strong, profitable relationships. Stay ahead of market trends and competitor activity, adjusting strategies as needed.

Team Management

Lead a sales team comprising of multiple Sales Representatives. Coach, mentor, and motivate team members to hit individual and collective targets. Design and manage sales routes, schedules, and monitoring systems. Hold the team accountable for performance, including handling losses, returns, and damages. Build a culture of accountability, ownership, and continuous improvement.

Client Relationship Management

Create and maintain a key client list with structured monthly visits. Serve as the primary point of contact for strategic clients. Provide clients with product updates, performance reports, and market insights. Build long-term partnerships that support recurring business and customer loyalty.

Reporting & Analytics

Submit weekly sales reports (targets vs. actuals, highlights, achievements). Prepare monthly reports on route costs, store profitability, and overall sales performance. Use data-driven insights to recommend strategies for growth and efficiency. Document all communication and maintain a strong paper trail for clarity and accountability.

Financial & Operational Management

Manage sales team expenses within the approved salary budget. Track and optimize fuel consumption within a capped monthly fuel budget. Understand salary structures across Sales, Distribution, Merchandising, Telesales, and Dispatch to support cost management. Implement efficient sales routes, client communication systems, and operational controls.

Qualifications & Skills

Bachelor's degree in Business, Marketing, or related field (preferred). Proven experience as a Sales Manager, Key Account Manager, or similar role. Strong leadership skills with the ability to motivate small teams. Track record of meeting or exceeding sales targets. Strong analytical and reporting skills, with the ability to turn data into action. Excellent interpersonal and communication abilities. Highly organized, detail-oriented, and financially disciplined. A driver's license and willingness to travel as required.
Job Types: Full-time, Permanent

Pay: R15000,00 - R20000,00 per month

Experience:

FMCG SALES: 3 years (Preferred)
Location:

East London, Eastern Cape (Buffalo City) (Preferred)
Work Location: In person