Sales Enablement Lead

Cape Town, Western Cape, South Africa

Job Description

Overview
At Keen, we embed ourselves into the heart of our clients' growth journeys. From digital marketing and creative to customer experience and sales enablement, we craft bold, high-performance solutions that help global startups scale smarter.
We partner with U.S. venture-backed companies across PropTech, ConstructionTech, FinTech, and hospitality-tech, supporting them through critical early-stage go-to-market phases. We are not a legacy BPO or agency. We are a partner in growth. That is where you come in.
About the Role
We are seeking an experienced Sales Enablement Lead to support go-to-market operations for early-stage startups. You will be responsible for researching, organizing, and executing outbound campaigns to generate high-quality opportunities for startup founders and growth teams.
This is a hands-on, execution-focused role that offers the chance to work across high-growth verticals, supporting innovative products before they go to market.
What You'll Do
Research & Organization

  • Build and maintain prospect lists and segmented databases based on ICP criteria
  • Research accounts, contacts, and industry context to inform personalized outreach
  • Map warm introduction pathways using network mapping tools and internal connections
Outbound Execution
  • Execute multichannel outbound campaigns (email, LinkedIn, and others) on behalf of founders
  • Draft and refine outreach messaging in collaboration with internal stakeholders
  • Coordinate logistics for calls, demos, and pilot discussions
  • Manage follow-ups and ensure timely responses to interest signals
CRM & Reporting
  • Maintain CRM hygiene and track all prospect interactions
  • Flag accounts ready for direct founder engagement
  • Deliver weekly outreach and activity reports, summarizing volume, outcomes, and learnings
Pilot & Design Partner Support
  • Support design partner engagements with scheduling, tracking, and feedback collection
  • Prepare supporting materials for partner calls and follow-ups
  • Document feedback to improve ICP definitions and outbound strategy
Requirements
  • 2-4 years in outbound sales development, GTM operations, or related roles
  • Proficiency with CRM tools (Attio preferred, HubSpot) and prospecting tools (Apollo, Clay)
  • Strong attention to detail with the ability to maintain clean, accurate databases
  • Self-motivated and able to work in a highly structured, support-oriented capacity
  • Experience collaborating with multiple stakeholders in fast-paced environments
  • Availability for some overlap with U.S. Eastern Time working hours
Benefits
  • Competitive full-time compensation
  • Collaborative office space and culture
  • Medical allowance
  • Birthday leave and professional development budget
  • A supportive, resourceful, global team that values action, clarity, and empathy
  • & more being added!

Skills Required

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Job Detail

  • Job Id
    JD1654786
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Cape Town, Western Cape, South Africa
  • Education
    Not mentioned